Key Player in Mexican Automotive Market
Mitsubishi Motors México, a prominent Japanese automotive company, has reported a 6% growth in September, surpassing the overall automotive market’s increase of just 0.3% during the same month.
Strengthening Market Position
With this dynamic performance, Mitsubishi Motors México has solidified its market participation at 2% of total sales in Mexico, reinforcing its position with consistent performance within the automotive sector.
Popular Pickup L200 Model Drives Growth
The pick up L200 model has become a favorite among Mexicans, enabling the brand to climb two spots in the commercialization ranking.
Ah-Kin Vázquez, CEO and President of Mitsubishi Motors México, recently announced the company’s goal to commercialize over 30,000 units by the end of the fiscal year 2025/2026 (April to March), establishing itself as a strong competitor in the market.
Impressive Growth in Accumulated Sales
From April to September 2025, the company reported a 22% growth compared to the same period in the Japanese fiscal year 2024, primarily driven by the strong performance of its flagship model, the pickup L200, which saw a 14% increase compared to the same months in the previous year.
Global Tariff Environment and Industry Stagnation Unaffected
Mitsubishi Motors México remains unaffected by the global tariff environment and the stagnation faced by the automotive industry as a whole. The company has focused on expanding its dealership network, aiming to reach 61 outlets by the end of this fiscal year, covering 98% of the national territory.
This past week, Mitsubishi Motors México inaugurated a new dealership in Mexico City’s Avenida Tláhuac, operated by Grupo SAGO. This addition supports the company’s expansion strategy and reinforces its commitment to a nationwide network of dealerships.
SUV Models Xpander Cross and Outlander Sport Contribute to Growth
The SUV compacta Xpander Cross has also played a significant role in the company’s growth, achieving its best performance of the fiscal year 2025 with the commercialization of 608 units, including retail and fleet sales. This result marks the highest in the past 15 months.
The SUV Outlander Sport continues to gain traction due to its design, technology, and practicality. It distinguishes itself with high-level equipment, connectivity, comfort, and performance. In September 2025, this model achieved the commercialization of 576 units, a 55% increase compared to September of the previous year, according to the company’s statement.
Key Questions and Answers
- Q: Who is Mitsubishi Motors México? A: Mitsubishi Motors México is a prominent Japanese automotive company operating in the Mexican market.
- Q: What models have contributed to Mitsubishi Motors México’s growth? A: The pickup L200 and SUV models, such as the Xpander Cross and Outlander Sport, have driven the company’s growth.
- Q: How has Mitsubishi Motors México outperformed the industry? A: The company reported a 6% growth in September, while the overall automotive market increased by only 0.3%.
- Q: What are Mitsubishi Motors México’s expansion plans? A: The company aims to commercialize over 30,000 units by the end of the fiscal year 2025/2026 and expand its dealership network to 61 outlets.
- Q: How has the global tariff environment affected Mitsubishi Motors México? A: The company remains unaffected by the global tariff environment and industry stagnation.
