Nissan Mexicana’s Success Amid Global Challenges
Unlike the difficulties faced in other markets, Mexico has been a crucial sales market for Nissan Mexicana. In 2025, the Japanese automaker solidified its position as the leading car brand in Mexico due to strong sales performance.
Nissan surpassed its goal of selling over 25,000 vehicles monthly, boasting the highest percentage growth among the top 10 car brands in sales.
Key Achievements and Market Growth
- From January to November 2025, Nissan Mexicana increased its market share by 1 percentage point while other brands in the sector saw a decline due to economic uncertainty.
- During this period, Nissan sold 246,279 vehicles, marking a 6.7% increase above the stagnant industry average.
Rodrigo Centeno, President and CEO of Nissan Mexicana and INFINITI, stated: “Innovation is not just about technology; it’s also about human impact. Each milestone reflects the passion of those who are part of Nissan Mexicana, and our determination to transform mobility.”
Key Strengths and Future Goals
- Nissan maintained its leadership in key segments and strengthened the SUV segment, building consumer confidence.
- The company advanced in digitalization, electromobility, and operational excellence.
- Nissan aims to continue promoting electromobility, talent development, and social innovation as strategic pillars to establish a more human, intelligent, and sustainable automotive industry.
Key Questions and Answers
- Q: Who is Rodrigo Centeno and why is he relevant? A: Rodrigo Centeno is the President and CEO of Nissan Mexicana and INFINITI. He has been instrumental in the company’s success, driving growth and innovation within the Mexican market.
- Q: What challenges did Nissan Mexicana face in 2025? A: Despite global challenges, Nissan Mexicana thrived, increasing its market share by 1 percentage point while other brands saw a decline.
- Q: What segments did Nissan Mexicana focus on in 2025? A: The company maintained its leadership in key segments and strengthened the SUV segment, building consumer confidence.
- Q: What are Nissan Mexicana’s future goals? A: The company aims to continue promoting electromobility, talent development, and social innovation as strategic pillars to establish a more human, intelligent, and sustainable automotive industry.
Nissan Mexicana has been the top-selling car brand in the country for 17 consecutive years, backed by a strong lineup of “Made in Mexico” models and smart commercial execution.
Moreover, the company reached another industrial milestone by producing 17 million engines with a Mexican label, showcasing that domestic manufacturing is a global reference for excellence.
