Overview of OXXO’s Expansion Strategy
As part of its expansion strategy, OXXO continues to drive growth in its specialized Smart and Niche formats, designed to fit controlled spaces such as university campuses, corporate environments, and hospitals.
Executive Insights on Successful Formats
José Antonio Fernández Carbajal, CEO of FEMSA’s Board of Directors, shared, “We have found very well-controlled locations like campuses, universities, and large manufacturing companies. We are even being invited to install customized OXXO outlets tailored to their needs, with more food options and less alcohol. These specialized stores are performing exceptionally well.”
He further added, “We will continue to seek these successful new formats.”
OXXO’s 27-Year Journey and Current Offerings
Almost 27 years since initiating this business model, OXXO operates a network of over 400 stores under the OXXO Niche format in Mexico. In addition to its regular offerings, these stores provide enhanced services such as banking transactions.
Technology Integration for Enhanced Customer Experience
These specialized stores have integrated technology, including self-checkout systems, to improve the customer experience while maintaining a focus on proximity and service.
OXXO Smart Store Locations
OXXO Smart has opened stores in industrial complexes such as Cadrex Manufacturing Solutions, IAC Planta Monterrey Norte, Daltile Group in Salamanca, and the Japanese Mazda complex.
- These stores offer daily consumption items, ranging from food to personal hygiene products.
- They also provide services like bill payments under an autoservicio (self-service) model.
Expansion to University Campuses
These formats have also been introduced to university campuses in cities like Guadalajara, Monterrey, and Saltillo.
Key Questions and Answers
- What is OXXO’s expansion strategy? OXXO focuses on growing its specialized Smart and Niche formats, adapting them to controlled spaces like universities, corporations, and hospitals.
- Who is José Antonio Fernández Carbajal and why is he relevant? He is the CEO of FEMSA’s Board of Directors, and his insights highlight OXXO’s successful expansion into specialized store formats.
- What services do OXXO’s specialized stores offer? In addition to regular offerings, these stores provide banking transactions, self-checkout systems, and bill payment services.
- Where have OXXO Smart stores been established? OXXO Smart stores have opened in industrial complexes such as Cadrex Manufacturing Solutions, IAC Planta Monterrey Norte, Daltile Group in Salamanca, and the Japanese Mazda complex.
- Which university campuses have adopted OXXO’s formats? OXXO’s formats have been introduced to university campuses in Guadalajara, Monterrey, and Saltillo.
