Pemex’s Strategy to Attract More Franchisees
Petróleos Mexicanos (Pemex), Mexico’s state-owned oil company, has expanded its gas station presence to 7,359 outlets under its brand as of August 2025. This represents an increase of 93 additional stations compared to the end of 2024 and a 5.3% growth since 2022, making Pemex’s franchise present in 49.8% of Mexico’s national market.
Pemex’s Strategic Focus
Jesús Montes de Oca, Subdirector of Strategy, Pricing, and Commercial Intelligence at Pemex, explained the company’s strategy during Expogas 2025 hosted by the Mexican Association of Gas Stations (AMPES) in Mexico City. The aim is to attract more entrepreneurs who trust Pemex and benefit from improved conditions and profits in their businesses.
Continuous Improvement and Market Leadership
“Every day, we strengthen the Pemex franchise through continuous improvement, adhering to national and international best practices,” Montes de Oca stated. “Our goal is always to provide comprehensive solutions, ensuring the business model is supported at every link in the value chain, keeping Pemex as Mexico’s leading gas station brand.”
- In 2022, Pemex had 6,987 gas stations under its franchise.
- After volume discount policies for station owners in 2023, the number increased to 7,201.
- By 2024, the total reached 7,266 stations.
According to Montes de Oca, Pemex leads the market with nearly half of all gas stations. Moreover, Pemex maintains its leadership in gasoline and diesel sales, with these products accounting for 65% of total revenue in the last quarter.
Private Investment in Energy Sector
The opening to private investment in the energy sector in 2013 facilitated the arrival of numerous brands to Mexico.
Key Questions and Answers
- What is Pemex’s current market share in Mexico? Pemex holds 49.8% of the gas station market in Mexico.
- How many gas stations does Pemex operate under its brand? As of August 2025, Pemex operates 7,359 gas stations.
- What is Pemex’s strategy to expand its presence in the market? Pemex aims to attract more entrepreneurs who trust the company and benefit from improved conditions and profits in their businesses.
- What percentage of Pemex’s revenue comes from gasoline and diesel sales? Gasoline and diesel sales account for 65% of Pemex’s total revenue in the last quarter.
- How has private investment impacted the energy sector in Mexico? The opening to private investment in 2013 allowed numerous brands to enter the Mexican market.
