Profeco Launches Surveillance Operation for El Buen Fin 2025

Web Editor

November 9, 2025

a group of people standing around a store with shoes on display in it's windows and a sign that says

Operation Details and Objectives

The Mexican Federal Consumer Procurator’s Office (Profeco) is preparing a nationwide operation to ensure consumers’ rights during the fifteenth edition of El Buen Fin, taking place from November 13 to 17. During these days, Profeco will supervise that participating businesses adhere to the offers and promotions they provide.

To accomplish this, Profeco will deploy 1,196 public servants, including 154 from central offices and 1,042 from the 38 Offices of Consumer Defense (ODECOs) spread across the entire national territory.

Strategic Customer Service Points

Additionally, Profeco will install 169 attention modules in strategic and high-traffic locations across the country. They will also have an active presence in 337 commercial centers through mobile patrols.

Plan and Budget Your Purchases

Profeco encourages consumers to plan their purchases and allocate a budget, making a list of necessary items to avoid unnecessary expenses that could affect family finances.

  • Compare Prices: Utilize Profeco’s “Quién es Quién en los Precios” tool (CLICK HERE) to compare prices of over 3,000 products.
  • Monitor Online Stores: Check if digital commerce providers comply with the provisions in the Federal Consumer Protection Law using Profeco’s Monitoreo de Tiendas Virtuales.

Review Offers and Conditions Before Paying

Always double-check offers and promotions before making a purchase, whether online or in-store. Ensure that payment bonuses or interest-free installment options are clear and understandable.

  • Check Terms and Conditions: Verify product warranty terms, change or return policies, and keep relevant payment receipts as proof.

File a Complaint

If you encounter issues with a provider not meeting their commitments, Profeco advises filing a complaint through the Consumer Helpline (Telcon) at 55 5568 8722 for Mexico City or 800 962 8000 (toll-free) for the metropolitan area.

Alternatively, use ConciliaExprés and Concilianet for immediate solutions or send an email to [email protected] or [email protected] to report deceptive advertising.

Key Questions and Answers

  • Q: What is El Buen Fin?
  • A: El Buen Fin is an annual shopping event in Mexico, typically held over five days in November, where retailers offer discounts and promotions across various sectors.

  • Q: Who is Profeco, and why are they relevant?
  • A: Profeco, or the Mexican Federal Consumer Procurator’s Office, is a government agency responsible for protecting consumers’ rights and ensuring fair business practices in Mexico.

  • Q: How does Profeco’s operation impact consumers?
  • A: Profeco’s surveillance operation during El Buen Fin ensures that businesses adhere to their advertised offers and promotions, protecting consumers from deceptive practices and fostering a fair shopping environment.

  • Q: What tools does Profeco provide for consumers?
  • A: Profeco offers tools such as “Quién es Quién en los Precios,” “Monitoreo de Tiendas Virtuales,” and resources for filing complaints, helping consumers make informed decisions and resolve issues.