A Rich History in Mexico
Renault, the renowned French automobile manufacturer with over a century of history, returned to Mexico 25 years ago. The aim was to offer distinctive, human-centric mobility with an undeniable French design touch. Today, this goal has been achieved through countless stories, from families finding their first truck in the Duster to entrepreneurs taking their first step with a Kangoo, and young dreamers aspiring to own a Kwid.
As the company commemorates this milestone, it acknowledges its integral role in the lives of thousands of Mexicans. Renault is now present across more than 85% of the national territory, boasting a network of 83 dealerships nationwide. In the past year alone, the brand surpassed 30,000 units sold and secured a 3% market participation in Mexico.
A History Before the Return
While Renault celebrates 25 years of continuous presence since its return in 2000, the brand’s connection with Mexico dates back to the 1960s and 1970s. Models like the Renault 4 and Renault 12 became icons of accessible, reliable, and close-to-home mobility.
The Renault 4, with its practical design and free-spirited attitude, was the perfect companion for young families. The Renault 12, elegant and robust, symbolized the social ascension of a growing middle class. The Renault 5, with its urban and youthful character, was the first car for many students and professionals.
These models didn’t just transport people; they carried dreams, projects, and stories. Thus, Renault became an integral part of Mexico’s collective memory.
With the new millennium, Renault returned stronger, adapting to a transforming country. Models like Clio, Scenic, Duster, and Logan marked a new era, blending European design with functionality tailored to the Mexican lifestyle.
The Clio, agile and modern, captivated urban youngsters, while Scenic redefined the family vehicle concept. Duster positioned itself as an option for those acquiring their first truck, and Logan offered space, durability, and affordability.
Renaultion: The Future is Here
Recognizing the need to evolve, not just in design and technology but also in connecting with people, Renaultion was born—a global strategy redefining the brand’s future through three pillars: technology, sustainability, and emotion.
Renaultion is a profound transformation focusing on electrification, connectivity, and user experience. In Mexico, this vision is already taking shape through a renewed portfolio that combines the best of Renault’s legacy with tomorrow’s innovation.
One outcome of this transformation is the Kardian, a compact SUV marking the beginning of a new era. With daring design, cutting-edge technology, and efficiency as its focus, Kardian is for those seeking style without compromising functionality—ideal for the city but with an adventurous soul. It represents the new generation of drivers wanting it all: connectivity, safety, and personality.
Another New Addition: Arkana
The Arkana fuses the elegance of a coupé with the versatility of an SUV. Its dynamic silhouette and sophisticated interior make it a choice for those wanting to stand out without sacrificing comfort. It’s a vehicle that speaks of evolution, intelligent design, and a new understanding of mobility.
Looking Ahead: 25 More Years
Guided by Renaultion, the brand prepares for the next 25 years with the same passion that brought it back in 2000. By betting on electrification, user experience, and more humane mobility, Renault reaffirms its commitment to Mexico.
Key Questions and Answers
- Q: How long has Renault been present in Mexico? Renault returned to Mexico 25 years ago.
- Q: What models have been significant in Renault’s history in Mexico? Models like the Renault 4, Renault 12, Clio, Scenic, Duster, and Logan have played crucial roles.
- Q: What is Renaultion? Renaultion is a global strategy redefining the brand’s future through technology, sustainability, and emotion.
- Q: What are some new models introduced under Renaultion? Kardian and Arkana are new models representing the brand’s commitment to innovation, style, and user experience.
