Background on Renault and its Relevance
Renault, a prominent French automobile manufacturer, has achieved success in Europe with its hybrid and electric vehicle lineup. To boost sales in Mexico by 2025 and reverse the sluggish performance during the first quarter, Renault plans to implement an aggressive strategy for hybrid vehicle renewal and expansion in Mexico and Latin America. The company aims to achieve double-digit growth in sales by 2025.
Iván Segal’s Role and Perspective
Iván Segal, Renault’s Global Director of Sales and Operations, stated that tariffs on US car imports have a minimal impact on the French brand. With fewer concerns compared to other competitors, Renault can expand its strategy in Mexico and Latin America. The company intends to introduce two vehicles: an electric model and a hybrid.
Key Vehicle Models
Renault’s two key models for growth in the region are the Koleos hybrid SUV and the Mégane E Tech electric vehicle. The Koleos, manufactured in Busan, South Korea, will be imported to Mexico following collaboration with Chinese automaker Geely for design and development.
The Mégane E Tech, a French-made electric vehicle, represents Renault’s commitment to integrating electrification technologies into its product lineup as part of its business transformation.
Renault’s Performance in Europe and Global Outlook
According to Iván Segal, Renault has performed well in 2025 in Europe, following a global growth trend in 2024. The company has experienced growth again during the first quarter and ranks as the third-largest brand in Europe.
This success stems from a four-year policy initiative focusing on product range renewal with new energy solutions. This strategy will now be promoted in Mexico and Latin America, which have growth potential for vehicle sales.
Market Stability and Opportunities in Mexico
Renault’s executives see stability in the Mexican automotive market, allowing them to target new customers amidst growing demand for hybrid vehicles. However, data from INEGI shows a 13.4% decline in Renault’s sales by the first quarter of 2025.
Key Questions and Answers
- Who is Iván Segal, and what is his role at Renault? Iván Segal is Renault’s Global Director of Sales and Operations. He oversees the company’s strategy for hybrid vehicle renewal and expansion in Mexico and Latin America.
- What are the two key vehicle models Renault plans to introduce in Mexico and Latin America? The two models are the Koleos hybrid SUV, manufactured in South Korea and imported to Mexico with Geely’s collaboration, and the Mégane E Tech electric vehicle, a French-made model representing Renault’s commitment to electrification technologies.
- How has Renault performed in Europe, and what is their global outlook? Renault has seen success in Europe in 2025, ranking as the third-largest brand. This growth stems from a four-year policy focusing on product range renewal with new energy solutions, which will now be promoted in Mexico and Latin America.
- What challenges does Renault face in the Mexican automotive market, and how do they plan to overcome them? Despite a 13.4% decline in sales during the first quarter of 2025, Renault sees stability in the Mexican market. They aim to target new customers amidst growing demand for hybrid vehicles.
