About Rennueva and Its Impact
Rennueva, a Mexican company dedicated to sustainability, has significantly improved its operational efficiency and reduced its environmental footprint by decreasing paper usage by 45%. This commitment to sustainability is exemplified through their innovative Desdelivery app, designed to streamline and digitize the process of collecting and tracking recyclable materials from homes.
The Challenge of Waste Management in Urban Areas
In bustling cities like Mexico City, where over 12,000 tons of solid urban waste are generated daily, innovative solutions like Desdelivery are crucial. Developed by Rennueva, this app aims to simplify and digitize the collection and traceability of recyclable materials from households, minimizing errors and enhancing waste management.
Enrique Estrella, Rennueva’s Director of Operations
“We wanted to automate repetitive tasks and ensure traceability of each waste from the moment it leaves the household until it reaches our recycling center,” explains Enrique Estrella, Rennueva’s Director of Operations. The app, currently available for residents in Mexico City and some municipalities in the State of Mexico, allows users to schedule home collections or log visits to collection points. This generates valuable data such as material type, weight, and contamination level.
Desdelivery’s Achievements and Future Plans
Since its inception, Desdelivery has doubled the number of households served and cut paper usage in internal processes by 45%. The app accepts PET, polyethylene, polypropylene, paper, cardboard, and various types of plastic, provided they are clean. The operational model follows the principles of circular economy, engaging businesses, government, and consumers in a responsible chain.
In its next phase, Desdelivery plans to reward users with points redeemable for products or donations to environmental causes. They also aim to collaborate with more companies and civil associations.
Promoting a Culture of Sustainability
Through Desdelivery, Rennueva not only bets on technology applied to recycling but also advocates for a cultural shift where every citizen embraces their role in the country’s sustainability.
Key Strengths of Desdelivery
One of Desdelivery’s key strengths is its traceability. From the moment a user requests a collection, the platform records the material’s origin, quantity, and cleanliness level.
Key Questions and Answers
- What is Rennueva? Rennueva is a Mexican company committed to sustainability, focusing on improving operational efficiency and reducing its environmental footprint.
- What problem does Desdelivery solve? Desdelivery digitizes and simplifies the process of collecting and tracking recyclable materials from households, minimizing errors and enhancing waste management.
- What materials does Desdelivery accept? The app accepts PET, polyethylene, polypropylene, paper, cardboard, and various types of plastic, as long as they are clean.
- What are Desdelivery’s future plans? Desdelivery aims to reward users with redeemable points for products or environmental donations and plans to collaborate with more companies and civil associations.
