Introduction and Relevance
Samsara, a leading provider of connected operations solutions, recently showcased cutting-edge technologies at Operations Intelligent 2025 in Mexico City. The event brought together business leaders, investors, brand representatives, and technology experts to explore how artificial intelligence (AI), real-time data, and advanced connectivity are transforming large-scale physical operations.
Kiren Sekar, Samsara’s Executive Vice President of Product, emphasized the company’s strong partnerships with major fleets in Mexico and its more than 500 local employees during the event’s opening. The newly announced products and features were specifically designed to address Mexico’s unique challenges.
Three Strategic Pillars
1. Operating More Safely
Samsara’s focus on AI aims to bring significant improvements for clients by preventing risks, encouraging safe behaviors, and ensuring operational integrity. Cristina Sánchez, Samsara’s Sales Engineering Manager, introduced the AI Multicamera, offering a 360° high-definition view and real-time risk alerts. She also highlighted the Intelligent Safety Training, providing on-the-job assistance to workers, and Driver Recognition, rewarding responsible practices immediately.
2. Operating More Securely
With advanced technology, Samsara protects workers, maintains asset control, and ensures supply chain integrity to complete operations effectively. Max Rencoret, Samsara’s Vice President of Product and Engineering, announced the Wearable Device, enhancing frontline workers’ safety through SOS alerts, fall detection, and real-time location tracking. He also introduced the AT11X Asset Tracker, designed for monitoring equipment, tools, and machinery in remote or high-risk environments.
3. Operating More Intelligently
By providing insights based on over 14 billion processed data points globally, Samsara’s solutions help organizations optimize every aspect of their physical operations. Rencoret emphasized improvements in inspection reporting, enhancing regulatory compliance and process coordination speed, accuracy, and security.
He also revealed the integration of Happy Robot, an AI-powered assistant platform. Alongside Pablo Palafox, CEO and co-founder of the Spanish company, they demonstrated how “AI Workers” can automate phone calls, emails, and messages to streamline logistics between suppliers, operators, and clients.
Impact and Success Stories
To illustrate the impact of Samsara’s products, representatives from innovative companies like Flecha Amarilla, Grupo Express del Norte, Trayecto, and Proan shared their experiences and success stories in a panel discussion.
Ricardo Pinto, Flecha Amarilla’s Planning and Operations Manager, explained their choice of Samsara over other partners: “Samsara met our needs by offering robust hardware that seamlessly integrates with our units without compromising warranties. It has allowed us to optimize driver performance, strengthen unit safety, and maintain service quality.”
Since arriving in Mexico in 2019 with only five sales representatives, Samsara now employs over 500 people, making it a significant employer within the technology sector.
Jorge Puente, Samsara’s Mid-Market Commercial Director in Mexico, encouraged businesses to embrace technology: “The platform is easy to adopt; we call it ‘plug and play’ because its implementation is agile, and the benefits are substantial. We view it as an investment rather than an expense.”
Operations Intelligent 2025 Event Details
Attendees familiarized themselves with the presented products through the Demo Station and working sessions. Samsara offered two keynote speeches to strengthen growth mindset and foster leadership development: “Unicorn Mindset” by entrepreneur and investor Karla Huerta, and “It’s All Your Fault” by former professional footballer and entrepreneur Miguel Layún.
The event also celebrated the awarding of Samsara’s Connected Operations Awards, recognizing excellence and innovation in the sector.
Key Questions and Answers
- What is Samsara and its relevance in Mexico? Samsara is a leading provider of connected operations solutions. With strong partnerships and over 500 local employees, Samsara addresses Mexico’s unique challenges in large-scale physical operations.
- What are the three strategic pillars of Samsara’s Operations Intelligent 2025? The three pillars are operating more safely, securely, and intelligently. Samsara focuses on AI-driven solutions to prevent risks, protect workers and assets, and optimize operations based on real-time data.
- How does Samsara demonstrate its impact? Samsara showcases its impact through success stories from companies like Flecha Amarilla and by highlighting the ease of adopting its technology.
- What events and offerings were part of Operations Intelligent 2025? Operations Intelligent 2025 included a Demo Station, working sessions, keynote speeches by Karla Huerta and Miguel Layún, and the presentation of Samsara’s Connected Operations Awards.
