Introduction to the “Ruta de las Empresas” Exhibition
The “Ruta de las Empresas” (Route of Companies) exhibition has been set up along Paseo de la Reforma in Mexico City, highlighting the social responsibility efforts of 17 companies from various sectors such as food and beverages, retail, health, personal care, home appliances, and consumer goods. The aim is to emphasize the role of businesses as job creators, accounting for eight out of ten employment opportunities in Mexico, and their significant contribution to the country’s social and economic development.
Key Details of the Exhibition
- The exhibition features unique art pieces representing each company’s social responsibility initiatives.
- These initiatives positively impact the lives of millions, focusing on areas like environmental protection, health, education, and employee development.
- The exhibition is visible from the Ángel de la Independencia to Glorieta del Ahuehuete along Paseo de la Reforma and will also be displayed in Guadalajara and Monterrey.
- Organizers estimate that over four million people will have the opportunity to learn about these concrete actions taken by companies in environmental, health, education, and employee development matters.
Participating Companies and Their Initiatives
The companies participating in this initiative include:
- 3M
- Alpura
- Bausen
- Coppel
- Cotemar
- Cinépolis
- Danone
- Devlyn
- Fundación Aleatica
- Gayosso
- Grupo Modelo
- Liverpool
- Natura
- Quálitas
- Unilever
- Whirlpool
- Xignux
Alpura’s Social Responsibility Efforts
Adrián Varela, the Marketing Director of Alpura, shared that through art, they aim to sensitize and connect with consumers in a unique way. He emphasized that, together, society and businesses can build a better country.
- Alpura focuses on providing nutritious food options through their more than 300 ranchos.
- They promote recycling of their packaging and use certified materials to minimize environmental impact.
- Alpura supports art by inviting Mexican artists to design special editions of their packaging, celebrating cultural events and holidays like Independence Day and Christmas.
Key Questions and Answers
- What is the “Ruta de las Empresas” exhibition? It’s an art display along Paseo de la Reforma showcasing the social responsibility initiatives of 17 Mexican companies.
- Which sectors are represented in the exhibition? The companies come from various sectors, including food and beverages, retail, health, personal care, home appliances, and consumer goods.
- What are some examples of the companies’ social responsibility initiatives? Companies like Alpura focus on providing nutritious food, promoting recycling, minimizing environmental impact, and supporting local artists.
- How many people are expected to see the exhibition? Organizers estimate that over four million people will have the opportunity to learn about these initiatives.
