Introduction to the Pinta Tu Cancha Program
In preparation for the 2026 FIFA World Cup, which will be co-hosted by Mexico, the United States, and Canada, MetLife Mexico, in partnership with Placemaking Mexico Foundation, has been actively transforming sports facilities across the country. This initiative, known as “Pinta Tu Cancha” (Paint Your Court), aims to revitalize and rehabilitate sports spaces, fostering community engagement and promoting sports as a catalyst for health and inclusion.
Program Achievements in 2024 and 2025
Since the program’s inception in 2023, Pinta Tu Cancha has made significant strides. In 2024, five sports facilities were rehabilitated, while an impressive 22 additional courts were transformed in 2025. This brings the total number of revitalized spaces to 27 across Mexico, covering more than 11,000 square meters of public areas in key cities such as Mexico City, Guadalajara, Monterrey, and Tijuana.
- Cities benefited: Mexico City, Guadalajara, Monterrey, and Tijuana
- Total area revitalized: Over 11,000 square meters
- People impacted: More than 75,000 individuals
Community Involvement and Impact
The Pinta Tu Cancha program has successfully engaged both MetLife employees and local communities. In 2025, 398 MetLife staff members collaborated alongside over a thousand volunteers from neighborhoods, families, and young people in communal workdays.
These efforts not only improved urban infrastructure but also encouraged social cohesion, revitalized public spaces, and promoted healthy habits among the population. Activities included painting, furniture rehabilitation, reforestation, and fitness workshops, impacting an estimated 90,000 people since the program’s launch.
MetLife Mexico’s Commitment to Soccer and Community Development
As the official insurance provider of Mexico’s national soccer team since 2023, MetLife Mexico has strengthened its connection to sports. This partnership allowed for the involvement of former soccer stars like Oswaldo Sánchez, Jared Borgetti, and Francisco Kikín Fonseca in some workdays. These athletes emphasized the importance of sports in cultivating healthy habits.
Key Questions and Answers
- What is the Pinta Tu Cancha program? It’s a collaborative initiative by MetLife Mexico and Placemaking Mexico Foundation to revitalize sports facilities across Mexico, promoting community engagement and healthy lifestyles.
- What cities have been impacted by the program? Key cities include Mexico City, Guadalajara, Monterrey, and Tijuana.
- How many sports facilities have been rehabilitated? A total of 27 sports facilities have been revitalized since the program’s launch in 2023.
- How many people have benefited from the program? More than 75,000 individuals have been positively impacted by the revitalized sports spaces.
- What role does MetLife Mexico play in soccer development? As the official insurance provider of Mexico’s national soccer team, MetLife Mexico supports the sport and promotes healthy habits through partnerships with soccer stars and community initiatives like Pinta Tu Cancha.
