About PASE: A Leading Mobility Platform in Mexico
For over 20 years, PASE has been moving millions of people across Mexico, starting with toll booths and evolving to managing 290 collection points and over 2,000 lanes across 65 highways. Collaborating with more than 23 operators, PASE has become an integral part of the country’s transportation infrastructure.
From Telepeaje to a Comprehensive Mobility Solution
PASE began by helping users navigate toll booths more efficiently with telepeaje. Since then, every step the company has taken has focused on listening to user needs for better mobility. Today, PASE takes another significant step with a revamped app designed to simplify both mobility and users’ lives through an intuitive, user-friendly application.
Introducing Tu Tag PASE: A Centralized Mobility App
Alexis Reséndiz, PASE’s General Director, explained, “Our goal is for users to find our new app the most useful tool for their transportation needs, whether they’re traveling by car, public transportation, taxi apps, or renting a bicycle. With one tool, users can manage their entire journey.”
- Key Features:
- Check your balance, transactions, and plan routes.
- Pay for parking by scanning the ticket, eliminating queues and cash.
- Domicile your Tag to a credit card, eliminating minimum balance requirements and manual recharges.
- Generate and download CFDI invoices, 100% deductible for taxes.
- Target Audience:
- Frequent travelers and those making long daily commutes.
- Users seeking route planning, cost, time, and detailed segment information.
- Additional Benefits:
- 24/7 roadside assistance, including towing, fuel, locksmith services, and more.
- A completely redesigned, clear, fluid interface tailored to each user.
- Transition from physical tag to a living, comprehensive mobility platform and tech ally.
Partnerships and Loyalty Program
PASE has partnered with third-party service providers to offer a loyalty program that favors mobility, providing various discounts and benefits for being a PASE user. With over 400 partner businesses and service providers on the platform, users can enjoy additional perks along their journey.
Testimonials and Future Outlook
Race car driver Fernando “Fercho” Urquiza endorsed the app, stating, “Recharging the Tag is a lifesaver for races. In the Panamericana race, we pass through hundreds of toll booths and cover more than 4,000 kilometers per race. Without the Tag, it would be chaos, not just in regular cars but also in racing vehicles.”
PASE’s commitment extends beyond reaching destinations; the company aims to ensure users enjoy every kilometer of their journey. By understanding user needs for efficiency, confidence, and technology, PASE has redesigned its app to be faster, smarter, and more reliable with cutting-edge technology.
