Background on the Regulator and Zara
The UK’s advertising regulator, the Advertising Standards Authority (ASA), has ordered Spanish fashion group Zara to remove two images from its website. The images were deemed “irresponsible” for showcasing models with an “unhealthy thinness,” according to a decision published on Wednesday.
The Controversial Images
- One image features a model wearing an oversized shirt, with the camera focusing on her prominent collarbone.
- The model’s posture, combined with the loose clothing, creates an impression of very thin arms, shoulders, and chest.
- The second image shows a model wearing a short dress, with a slightly gaunt face, prominent collarbone, and notably thin legs.
Zara’s Response and Commitment to Responsible Content
During the investigation, Zara stated that they followed British recommendations by requesting medical certificates from both models to ensure their good health before hiring them.
A Zara spokesperson in the UK confirmed on Wednesday that they are committed to providing responsible content and adhere to strict guidelines in model selection and photography. The company confirmed that the images have been removed.
Previous Cases and Industry Impact
The ASA has previously banned images from brands like Next and Marks & Spencer this year for similar reasons. This case highlights the growing concern about promoting unhealthy body images in the fashion industry and the role of regulators in enforcing responsible advertising.
Key Questions and Answers
- Who is the regulator involved? The Advertising Standards Authority (ASA) in the UK.
- Which fashion group is affected? Zara, a Spanish fashion group.
- What was the issue with the images? The images were deemed “irresponsible” for showcasing models with an “unhealthy thinness.”
- What actions did Zara take? Zara followed British recommendations by requesting medical certificates from the models before hiring them and removed the controversial images.
- What is the significance of this case? This case emphasizes the importance of responsible advertising in the fashion industry and the role of regulators in enforcing it.
