Background on Santiago and its Significance
Santiago, a municipality in Nuevo León, Mexico, is known for its rich tourism potential, artisanal crafts, and high-level service industries. This picturesque “Pueblo Mágico” (Magical Town) has now gained further attention as Canacope Monterrey, the National Chamber of Small Businesses, Commerce, and Tourism in Monterrey, has established “Mujeres Empresarias Canacope” – Santiago Chapter. This initiative aims to bolster female entrepreneurship in this thriving region.
Introduction of Mujeres Empresarias Canacope – Santiago Chapter
Catalina Domínguez Estrada, president of Canacope Servytur Monterrey, announced the creation of this chapter with 80 committed entrepreneurs as its founding members. Fátima Montserrat Reyes Correa will lead the chapter as the municipal coordinator, supported by a working council focused on economic and social impact projects in the region.
Mission and Objectives
The mission of Mujeres Empresarias Canacope – Santiago Chapter is to consolidate women entrepreneurs and businesswomen through training, networking, and positioning. This will strengthen their role as agents of economic and social change in the region.
- Objective 1: Generate business opportunities, training, and strategic alliances.
- Objective 2: Establish partnerships with Bahía Escondida as the first strategic location, AIRAPÍ Memorial Park for artisanal training and exhibition, and Siigo aspel for digitalization and technological training.
- Objective 3: Build an active network of 100 women entrepreneurs by year-end and become a regional reference for female entrepreneurship.
Upcoming Events and Impact
Domínguez Estrada plans to organize at least two events focused on showcasing and training, aiming to strengthen the chapter’s identity. One of these events is the inauguration of Mercado Rosa on November 15 at Quinta Kary, Santiago, Nuevo León.
Relevance of Female Entrepreneurship in Mexico
According to the National Occupation and Employment Survey (ENOE) by Inegi, as of Q1 2025, there are 16.8 million people employed in retail in Mexico, with 56.2% being women and 43.8% men.
Nuevo León, where Santiago is located, has 207,781 economic units according to the National Directory of Economic Units (Denue). The 2019 Economic Census counted 57,193 retail establishments in the state.
In terms of revenue, a municipality in Nuevo León leads nationally in this sector, generating 140,889 million pesos from its retail units.
Key Questions and Answers
- Q: Who is Catalina Domínguez Estrada? A: Catalina Domínguez Estrada is the president of Canacope Servytur Monterrey, which launched the Mujeres Empresarias Canacope – Santiago Chapter.
- Q: What is the main goal of Mujeres Empresarias Canacope – Santiago Chapter? A: The primary objective is to consolidate women entrepreneurs and businesswomen in Santiago through training, networking, and positioning.
- Q: What partnerships has the chapter established? A: The chapter has partnered with Bahía Escondida, AIRAPÍ Memorial Park, and Siigo aspel to provide strategic locations, artisanal training, exhibition, and digitalization & technological training.
- Q: How many women entrepreneurs does the chapter aim to connect? A: The chapter aims to build an active network of 100 women entrepreneurs by the end of the year.
