First Impressions Matter: How Entrepreneurs Can Make a Great First Impression

Web Editor

May 28, 2025

a man and two women are standing together and talking to each other while holding a laptop computer

The Importance of a Strong First Impression for Entrepreneurs

When meeting someone, the initial moments are crucial for the brain to form an idea of who they’re dealing with. This means determining if the person inspires trust or not. For entrepreneurs, it’s essential to make a good first impression from the start to build alliances, connect with suppliers, investors, and clients.

“As an entrepreneur, the first impression is crucial for someone to decide whether they want to continue listening to you and give you the opportunity to pique their interest in your project,” says Esperanza Hernández, an ontológical and educational coach.

Beyond Appearance: What Influences a Good First Impression

Creating a positive first impression doesn’t require being overly extroverted, wearing specific brands, or being overly accommodating. Instead, it’s about having good communication. During a conversation, avoid speaking too fast or too slow, as this may convey insecurity or nervousness. Also, remember people’s names, advises Ana Miranda, founder of Ana Miranda Imagen.

Avoiding Arrogance: A Challenge for Entrepreneurs

Entrepreneurs should be cautious not to come across as arrogant when establishing business relationships or networking, as it’s not a competition about who knows more.

Navigating Timidity: Tips for Introverted Entrepreneurs

Timid or introverted individuals may find it challenging to connect in crowded settings, but this doesn’t mean they lack confidence. Instead, they prefer not to interact with large groups.

“Before engaging with someone, your posture should be empowered—stand up straight, as this unconsciously helps project confidence to the brain,” explains Ana Miranda.

Tips for Enhancing Your Presentation

When seeking new business connections, prepare a business pitch that includes your value proposition and real numbers about your venture.

Esperanza Hernández suggests practicing deep breathing exercises to manage nerves, such as the three-breath technique: inhale deeply for a count of three, exhale slowly through the mouth. During the third inhale, mentally place yourself in your surroundings and remember why you’re there.

Active Listening: A Key to Building Connections

Being courteous and actively listening when meeting someone is vital, as creating positive impressions opens new opportunities, according to Ana Miranda.