Guide to Obtaining the “Made in Mexico” Seal: Boosting National Consumption and Small Businesses

Web Editor

June 17, 2025

a red sign with a white eagle on it that says hecho en mexico on it and a red background, Aquirax Un

Introduction to the “Made in Mexico” Seal

As part of President Claudia Sheinbaum’s Plan México, the initiative aims to enhance the national economy by relaunching the “Made in Mexico” seal. This move intends to encourage national consumption and strengthen Mexican businesses, including small enterprises.

Relevance of the “Made in Mexico” Seal

The seal is designed to provide greater visibility and recognition for small and medium-sized enterprises (SMEs). Consumers can quickly identify national products, fostering a sense of national pride and supporting local businesses.

Requirements for Obtaining the “Made in Mexico” Seal

To secure approval from the Secretaría de Economía (SE), applicants must meet specific criteria:

  1. National Origin: Products must be fully manufactured, produced, or assembled in Mexico, regardless of the origin of raw materials. Alternatively, manufacturing must take place in Mexico, with no restrictions on the origin of inputs.
  2. Sustainable Development Goals: Applicants must demonstrate that their manufacturing or production processes actively support one or more of the United Nations’ Sustainable Development Goals as outlined in Agenda 2030.

Once approved, the seal’s validity lasts for five years. However, it can be revoked if there are alterations to the typography, colors, proportions, misuse, or unauthorized additions that affect the seal’s integrity.

Impact on Small Businesses and National Economy

The “Made in Mexico” seal offers numerous benefits for small businesses and the national economy:

  • Increased Visibility: The seal helps small businesses stand out among competitors, making it easier for consumers to identify and support national products.
  • Strengthened National Identity: By promoting national consumption, the seal fosters a sense of pride and unity among Mexican consumers.
  • Economic Growth: Supporting local businesses contributes to job creation and economic development, ultimately bolstering the national economy.
  • Sustainable Practices: By requiring adherence to the Sustainable Development Goals, the seal encourages environmentally and socially responsible business practices.
  • Key Questions and Answers

    • What is the “Made in Mexico” seal? It’s a certification that identifies products manufactured, produced, or assembled in Mexico, promoting national consumption and supporting local businesses.
    • Who can apply for the seal? Small and medium-sized enterprises (SMEs) that meet the required criteria can apply.
    • What are the application requirements? Applicants must demonstrate national origin of products and commitment to one or more Sustainable Development Goals.
    • How long is the seal valid? The seal’s validity lasts for five years, subject to revocation if alterations affect its integrity.
    • How does the seal benefit small businesses and the national economy? It increases visibility, strengthens national identity, promotes economic growth, and encourages sustainable practices.