Understanding the Hot Sale Event
The Hot Sale is an annual event that offers businesses the chance to boost their e-commerce sales and gain visibility among consumers. Last year, it generated a staggering 30,000 million pesos in revenue, with over 680 companies participating, according to the Mexican Association of Online Sales (AMVO).
Key Dates and Participation
This year’s Hot Sale will take place from May 26 to June 3, and over 700 brands, including large corporations and small to medium enterprises (SMEs), are expected to join.
Registration Process for Your Business
To participate in the Hot Sale, businesses must register on the official website to use the event’s name. The official site outlines the following requirements for participation:
- At least one year in the market with the same corporate name or proof of a business history.
- Payment of a base sponsorship fee.
- A website with an online shopping cart for e-commerce transactions.
- Updated privacy notice and terms and conditions, not older than six months.
- At least two effective contact methods, such as phone number, email, physical address, online chat, and updated social media profiles.
- Completion of the exit survey, providing anonymous data on total sales and visits.
- Exclusive communication of participation in the event to the company’s email and social media databases, with a link directing to the Hot Sale official website.
The official site offers various sponsorship packages, all including presence on the Hot Sale official website and personalized guidance for brand sponsorship and promotion.
Prices range from 16,000 pesos for affiliates to 21,000 pesos for non-AMVO member brands. The registration and payment deadline is May 19.
Post-Registration Recommendations
Registered businesses should prepare at least one month in advance with strategies and objectives. They must also:
- Select attractive offers not previously launched, ensuring sufficient stock availability.
- Ensure their websites are adaptable and have good visibility on mobile devices, including smartphones.
Key Questions and Answers
- What is the Hot Sale event? It’s an annual e-commerce promotion that helps businesses increase sales and gain consumer visibility.
- When does the Hot Sale 2025 take place? May 26 to June 3.
- Who can participate? Companies with at least one year in the market, adhering to specific requirements.
- What are the registration costs? Prices range from 16,000 to 21,000 pesos, depending on membership in the AMVO.
- What should businesses do after registering? Prepare with advance strategies, select unique offers, and ensure mobile-friendly websites.
