Introduction to the “Made in Mexico” Seal
The “Made in Mexico” seal is a recognition program that benefits not only large corporations but also small and medium-sized enterprises (SMEs). This seal acknowledges the productive value of businesses and encourages their integration into national supply chains.
Impact on Small Businesses
SMEs that have received the “Made in Mexico” seal report increased visibility and consumer trust. This seal strengthens a business’s identity, enhances its visibility, and positions it as a key player in the domestic market.
Case Studies: Uniformes Lupita and Botanas la Tampiquita
Uniformes Lupita, operated by Liliana Granado, her mother, and brother in Mexico City, produces uniforms and face masks. After obtaining the seal in August, they’ve experienced greater visibility and consumer confidence.
Botanas la Tampiquita, a family business in Tamaulipas known for its flavored mazapanes, received the seal in June. Miriam Pérez, one of the owners, expresses hope that this recognition will help them achieve their dream of exporting their products.
The Application Process
Uniformes Lupita learned about the initiative from the Association of Entrepreneurs for Social Development in Mexico and registered their business, as they had all necessary documentation. Botanas la Tampiquita received the seal following an invitation from the Tamaulipas state government, which opened doors for them to participate in trade shows and exhibitions.
The Secretaría de Economía (SE) requires businesses to prove that their manufacturing and inputs are entirely of national origin and meet one or more points from the Agenda 2030. Both businesses had no issues during the evaluation, as they already met all requirements.
The process to obtain the seal took approximately one month for both companies.
Future Plans
Both family businesses aim to expand, primarily driven by the younger generation. Uniformes Lupita plans to operate internationally, while Botanas la Tampiquita has been supplying HEB for four years and recently started working with Chedraui. They hope that more businesses, especially in the United States, will show interest in their products due to the “Made in Mexico” seal.
Key Questions and Answers
- What is the “Made in Mexico” seal? It’s a recognition program that supports both large corporations and small businesses by acknowledging their productive value and encouraging integration into national supply chains.
- How does the seal benefit SMEs? SMEs with the seal report increased visibility and consumer trust, which strengthens their market position.
- What are the requirements to obtain the seal? Businesses must prove their manufacturing and inputs are entirely of national origin and meet one or more points from the Agenda 2030.
- How long does it take to get the seal? The process typically takes about one month, assuming all requirements are met.
- How does the seal impact future plans for SMEs? The seal encourages expansion, both domestically and internationally, by increasing visibility and opening doors to trade shows and exhibitions.
