Franchises can now access the “Made in Mexico” seal and boost local economy, as reaffirmed by the Mexican Franchise Association (AMF).
The program, relaunched by the Secretariat of Economy as part of Plan Mexico, aims to enhance the presence of Mexican products within the country. The seal symbolizes identity, quality, and productive excellence.
The process and seal are free, and upon approval of registration, the distinction can be used in advertising campaigns, exhibitions, and all types of institutional materials to highlight the Mexican character of the brand.
E-commerce Joins “Made in Mexico”
On May 15, 2022, twenty-two business groups signed a voluntary agreement with the Secretariat of Economy to promote Mexican-made products, including digital platforms like Amazon and Mercado Libre.
The program will take effect within 90 days and have a three-year validity, renewable in 2028.
According to Marcelo Ebrard, the Secretary of Economy, this initiative supports small and medium-sized enterprises (SMEs), as they are the primary producers of Mexican goods. “It’s like opening up a much better commercial opportunity for them than they had before.”
Who is Marcelo Ebrard?
Marcelo Ebrard is the Secretary of Economy for Mexico, a position he has held since 2018. He is a prominent figure in Mexican politics, known for his work in urban development and infrastructure projects. His current role involves overseeing economic policies, trade agreements, and initiatives aimed at boosting Mexican industries.
Why is this relevant?
This initiative is significant as it aims to strengthen Mexican industries, particularly SMEs, which are crucial for job creation and economic growth. By promoting “Made in Mexico” products, the government seeks to enhance local consumption and establish a robust presence of Mexican brands globally.
How does this impact others?
This move benefits various stakeholders, including consumers who can now more easily identify and support Mexican-made products. Businesses, especially SMEs, gain access to a valuable marketing tool that can enhance their brand image and competitiveness. The government aims to foster a more resilient economy by encouraging local production and consumption.
Key Questions and Answers
- What is the “Made in Mexico” seal? It’s a symbol of identity, quality, and productive excellence for Mexican products.
- Who can access the seal? Franchises and other businesses can apply for this distinction.
- Is there a cost involved? No, the process and seal are free.
- What can the seal be used for? It can be utilized in advertising campaigns, exhibitions, and institutional materials to highlight the Mexican character of a brand.
- Who signed the agreement to promote “Made in Mexico” products? Twenty-two business groups, including e-commerce platforms like Amazon and Mercado Libre, signed the agreement.
- When will this program take effect? The program will be implemented within 90 days from May 15, 2022.
- How long will the program last? The initial validity period is three years, with an option to renew in 2028.
- Which businesses does this initiative support? The initiative primarily supports small and medium-sized enterprises (SMEs), which are significant producers of Mexican goods.
