Leading by Being Uncomfortable: The Case of Fátima Bosch

Web Editor

November 6, 2025

a woman in a tiara smiles while holding her hand up to her head and wearing a crown on her head, Ara

Introduction

Fátima Bosch, a Mexican representative for the Miss Universe pageant from Tabasco, has already won something invaluable: the respect of many. This is due to her courage in challenging a system that silences individuals who defend themselves with dignity. Her story transcends the Miss Universe stage, reflecting a broader issue in corporate settings.

The Incident

During the Miss Universe preliminaries, organizer Nawat Itsaragrisil reportedly called Fátima “tonta.” Instead of remaining silent, Bosch responded with education and defended herself. However, Itsaragrisil attempted to remove her from the venue using “security.” This incident marks a significant turning point.

The Broader Context

This situation extends beyond beauty queens; it addresses what happens when someone dares to say, “This isn’t right,” in an environment that expects compliance. This scenario is all too familiar in the corporate world, where individuals who question authority face consequences.

  • Silencing Tactics: In many organizations, those who speak up are made to feel out of place, labeled, or sidelined. They may be tagged as “difficult” or “troublesome” for expressing concerns that others harbor but are too afraid to voice.
  • Cost of Being Uncomfortable: Speaking up against injustice, even if accurate, can lead to backlash. This is because it exposes issues such as power abuse, hypocrisy, unfair treatment, team wear and tear, meaningless objectives, or inefficient processes.
  • Interrupting Narratives: Fátima didn’t disrupt the event; she challenged the prevailing narrative. In systems designed to safeguard privileges and fragile egos, this is considered a severe offense.
  • The System’s Response: Those who advocate for their teams or question unreasonable demands are often labeled as “problematic.” When they ask uncomfortable questions, they’re accused of lacking teamwork skills.

The Value of Being a Discomforting Leader

Being a “Discomforting Leader” isn’t a trend; it’s a conscious decision. It involves understanding that standing up for what’s right may lead to reduced visibility, missed promotions, or even loss of support. However, remaining silent when something is wrong erodes one’s identity more slowly and painfully.

To lead effectively by being uncomfortable, one must challenge rather than complain, ask insightful questions instead of pointing fingers, propose solutions rather than causing destruction, and above all, refuse to stay silent.

Recognizing Fátima Bosch’s Leadership

Although I don’t know Fátima Bosch personally, I acknowledge her as a leader who remains unyielding under public pressure. She refused to accept disrespect simply because it came from an authoritative figure. By choosing to be uncomfortable instead of complicit, she demonstrated true leadership.

Fátima wasn’t removed because she was foolish; she was targeted for speaking truth to power. In a world where challenging the status quo can be risky, her actions are a testament to leadership.

Key Questions and Answers

  • What is the main topic of this article? The article discusses Fátima Bosch’s courage in challenging authority during the Miss Universe pageant and how her actions reflect broader issues in corporate settings.
  • Who is Fátima Bosch? Fátima Bosch is a Mexican representative for the Miss Universe pageant from Tabasco.
  • What significant incident involving Fátima Bosch is highlighted? During the Miss Universe preliminaries, organizer Nawat Itsaragrisil reportedly called Fátima “tonta.” Bosch responded with dignity, leading to an attempt by Itsaragrisil to remove her from the venue.
  • Why is Fátima Bosch’s story relevant beyond the pageant? Her actions symbolize the broader issue of individuals facing consequences for speaking up against injustice in various settings, including corporate environments.