Introduction
Entrepreneurship led by LGBT individuals not only fuels the economy but also transforms the way businesses operate, with models based on inclusion, respect, and authenticity. Companies that foster diversity have greater innovation, productivity, and, according to Deloitte, increase their profitability threefold. However, diversity, equity, and inclusion (DEI) programs are not exclusive to large organizations; small businesses are also implementing these practices.
Meet Karina’s Stambres: A Shining Example of Inclusive Business
Karina’s Stambres, led by Karina Esteban, demonstrates that inclusivity is vital in all types of businesses, as they strive to create spaces where talent is the priority.
The Evolution of Karina’s Stambres
German Zepeda, the assistant director of Karina’s Stambres, explains that the business started 40 years ago as a small embroidery thread shop in Puebla’s city center, later passed on to his father but shifted towards a wholesale market.
Before being part of the LGBT community, I am a person with dreams, aspirations, and hard work. I have changed the vision of what a business leader should be – more than just an employer,” comments the entrepreneur.
Under German’s leadership for the past year, the company has focused on building an organization where diversity is part of the culture. They prioritize nurturing talent and individual virtues rather than stereotyping people based on their preferences or appearance, emphasizing that meeting objectives is what truly matters.
Client Feedback Reshaping the Business
Karina’s Stambres has experienced organic growth, supported by various platforms such as their website, Mercado Libre, Shein, and Amazon for product distribution.
Their primary clientele consists of older adults who face challenges ordering online. In such cases, customers typically contact them via phone to place orders.
These client interactions have prompted the company to reassess their offerings, recognizing that their products directly impact consumers due to their use in rehabilitation or therapy.
A lady contacted us and said, ‘son, I need your help making an order because I have trouble seeing and use it for my rehabilitation.’ These testimonials have helped us reshape our product.”
Expanding Reach Through Exportation
Karina’s Stambres has embraced exportation, partnering with companies like UPS. Currently, they ship their products to the United States, Canada, Paraguay, Guatemala, Belize, and Costa Rica.
To aspiring entrepreneurs interested in exportation, German advises to take the leap, not fear failure, and start small – most importantly, don’t wait for a large client before beginning.
Key Questions and Answers
- What is the significance of LGBT-led entrepreneurship? LGBT-led businesses contribute to economic growth and transform traditional business practices by prioritizing inclusivity, respect, and authenticity.
- How does Karina’s Stambres exemplify inclusive business? By focusing on talent rather than stereotypes, Karina’s Stambres creates a welcoming environment for all employees and clients.
- How has client feedback influenced Karina’s Stambres? Client interactions, particularly those involving rehabilitation or therapy, have reinforced the company’s commitment to their product’s direct impact on consumers.
- What is Karina’s Stambres’ approach to exportation? The company has successfully expanded its reach through partnerships with shipping companies like UPS, delivering products to multiple countries.
