Overview of Sales Projections for Small Businesses
Mexican micro, small, and medium-sized enterprises (SMEs) project a sales increase ranging from 15% to 55% during the Buen Fin event, depending on their business type and whether they operate online or in physical stores. According to Tiendanube, e-commerce businesses could see growth of up to 55%, while traditional brick-and-mortar stores, such as those selling suits, XV-year gowns, shoes, and jewelry, expect a more moderate increase of around 15%, as reported by ConComercioPequeño SC.
Challenges for Traditional Commerce
For small businesses in the events sector, Buen Fin presents a crucial opportunity to recover sales after a challenging year. In 2023, the events industry’s sales dropped by 40% compared to 2023, as Mexican families resumed celebrations post-COVID-19 pandemic.
Verónica Velasco, a representative of Honduras Street known for XV-year gowns and social events, stated, “The economic crisis and unfair foreign product competition are severely affecting Mexican consumers’ purchasing power this year.”
To attract customers, retailers have implemented creative strategies like gown walkways, catrina parades, and campaigns targeting middle-aged women wanting to celebrate their birthdays with XV-year gowns, aiming to foster community and revive the local economy.
Boost from Digital Commerce
SMEs with online presence expect Buen Fin to account for almost 50% of their monthly sales and around 5% of their annual sales, with a 40% increase in revenue compared to the 2024 edition.
The anticipated average sale is 1,400 pesos, projecting a 14% decrease from the previous year’s 1,628 pesos.
Tiendanube data shows that sales typically rise by 70% during promotional periods compared to non-promotion months, making inventory management crucial to meet demand.
Top-Selling Categories and Mexican Shopping Habits
Among the most sought-after categories during Buen Fin are health and beauty, as well as articles for pets, sports, and toys, according to Tiendanube.
Regarding payment methods, 25% of purchases are made using credit cards, 20% with debit cards, and 80% of users prefer home delivery, while 20% opt for in-store pickup.
Moreover, the first and last days of Buen Fin see the highest product demand, accounting for 25% and 30% of transactions, respectively. Therefore, stores should ensure adequate inventory for the final day of the sales period.
Peak shopping times are 7:00, 9:00, and 11:00 p.m., though most purchases are completed at noon.
“This indicates that while users browse catalogs and request information during the night, transactions are finalized during the day.”
Key Questions and Answers
- What is the projected sales growth for Mexican SMEs during Buen Fin? Sales are expected to increase by 15% to 55%, depending on the business type and online/offline presence.
- How are traditional brick-and-mortar stores coping with challenges? These businesses implement creative strategies like gown walkways and catrina parades to attract customers.
- What role does digital commerce play in SMEs’ sales during Buen Fin? Online businesses anticipate Buen Fin to account for almost 50% of their monthly sales and 40% more revenue than the previous year.
- What are the most popular product categories during Buen Fin? Health and beauty, along with pet, sports, and toy items, are in high demand.
- What are the preferred payment methods and delivery options for Mexican shoppers? Credit cards, debit cards, and home delivery are popular choices.
