Introduction to Natura and its New Franchise Model
Are you looking to invest in a profitable business? Natura has opened its franchise model as a complement to direct sales; with an initial investment starting from 1.5 million pesos, interested parties can join the company’s national expansion.
Natura’s Existing Success with Direct Sales
Natura, a Brazilian beauty products company, has found great success with its direct sales model. Now, the company aims to accelerate its expansion across the country by introducing a franquicia model.
Long-term Goals
Sergio Flores, Retail Head at Natura Mexico, mentioned in an interview that the long-term objective is to reach 200 points of sale, including both company-owned stores and franchises.
Franchises as a Complement to Direct Sales
For Natura, direct sales are the core of its business, and franchises do not compete with this model; instead, they serve as a complement to the consultants. This new approach offers consultants another channel to acquire products and introduces Natura to new consumers who may not have been reached through direct sales alone.
“The heart of our business is direct sales, and what we are building is a complementary support system. Franchises represent the next natural phase of our omnichannel strategy. We have around half a million consultants and they will continue to be the primary drivers of our business.
With this new scheme, Natura aims to strengthen its physical presence in regions with limited coverage and open more spaces for consumer connection.
“Now, each franchise functions as a discovery center where our consultants can learn about our products, values, and subsequently connect with consumers.”
Impact on Consultants and Consumers
This new franchise model will benefit both consultants and consumers. Consultants will have access to discovery centers, allowing them to familiarize themselves with Natura’s products and values. This, in turn, will enable consultants to better connect with consumers and provide a more comprehensive shopping experience.
Consumers, particularly those in regions with limited Natura coverage, will now have easier access to the brand’s products and values through these franchise locations. This expansion will help Natura build a stronger presence in the market and reach a broader audience.
Key Questions and Answers
- What is Natura’s primary business model? Direct sales have been the core of Natura’s business, with around half a million consultants driving its success.
- How do franchises fit into Natura’s strategy? Franchises are seen as a complementary phase in Natura’s omnichannel strategy, aiming to strengthen the company’s physical presence and reach new consumers.
- What are the benefits for consultants? Consultants will have access to discovery centers, enabling them to learn more about Natura’s products and values, which will help them connect better with consumers.
- How will consumers be impacted? Consumers, especially those in regions with limited Natura coverage, will have easier access to the brand’s products and values through franchise locations.
