Program Overview
Mercado Pago and Pro Mujer have launched the “Emprende Pro Mujer” program to promote financial and digital inclusion for female entrepreneurs in Mexico through training, mentorship, and access to seed capital.
Program Details
This program targets women who already have a business or are in the process of establishing one in the states of Mexico, Jalisco, and Nuevo León. Participants will receive a hybrid model of training, mentorship, community building, and specialized support to foster their growth and sustainability.
Key Figures
Adriana Prieto, Sustainability Leader at Mercado Pago Mexico, emphasizes the importance of digital and financial tools for women’s economic development and that of their communities.
Program Structure
Emprende Pro Mujer is a six-week program where female entrepreneurs will receive business management training, personalized mentorship, and the opportunity to access seed capital of 10,000 pesos. Participants will also receive Mercado Pago payment terminals to facilitate digital payments and improve sales management.
Impact of the Program
Vania Noguera, Projects Manager for Emprende Pro Mujer, highlights that access to knowledge, support networks, and capital can transform a woman’s journey.
Program Achievements
Impulso a las mujeres emprendedoras has already trained over 5,400 women in Latin America, including 1,500 Mexican women. In just one year, Emprende Pro Mujer has graduated more than 1,300 Mexican entrepreneurs.
Program Results
- 65% of participants increased their sales.
- 53% improved expense management.
- 96% adopted saving habits.
- 93% developed soft skills that strengthened their leadership.
“The participants have enhanced their financial and digital knowledge, incorporated new sales channels, and improved personal and business financial management,” Noguera added.
Key Questions and Answers
- Who is the program for? The program targets female entrepreneurs in Mexico, specifically in the states of Mexico, Jalisco, and Nuevo León, who have an existing business or are in the process of establishing one.
- What does the program offer? Participants receive business management training, personalized mentorship, access to seed capital, and Mercado Pago payment terminals.
- How has the program impacted participants? Over 65% of participants have increased their sales, 53% have improved expense management, 96% have adopted saving habits, and 93% have developed leadership skills.
