entrepreneurship
entrepreneurship
Marc Randolph, Netflix Co-Founder: AI is a Giant Opportunity for Entrepreneurs
Background on Marc Randolph and Relevance Marc Randolph, co-founder and former CEO of Netflix, is a prominent figure in the...
entrepreneurship
Talent, Innovation, and Infrastructure: The Driving Force Behind E-commerce in Mexico
Key Figures and Their Impact on E-commerce Growth Santiago Naranjo, CEO of VTEX, has highlighted Mexico’s leading role in e-commerce...
entrepreneurship
The Decline of Cash: SMEs Must Digitize by 2030 as Cash Usage Halves
Introduction to the Shift in Payment Methods Carrying cash is becoming less common, especially among younger generations and with the...
entrepreneurship
The Urgent Need for Protocols Against Workplace Violence: The HEB Case in Torreón Highlights the Lack of Prevention Culture in Mexican Companies
Introduction The tragic incident at the HEB branch in Torreón, Coahuila, has exposed the absence of a prevention culture in...
entrepreneurship
47% of Mexican Microbusinesses on TikTok: How Small Businesses Leverage the Platform for Growth
Microbusinesses Seek Recognition through Social Media and Closer Customer Relationships The creativity of micro, small, and medium-sized enterprises (MSMEs) is...
entrepreneurship
The Heroic Storytelling Strategy: Building Authentic Connections with Consumers
Living in a Hyperconnected World: The Challenge for Brands In today’s hyperconnected world, we are overwhelmed with information from social...
entrepreneurship
The Worst Business Partner Isn’t Toxic, It’s the Comfortable One: Establishing Clear Conversations and Agreements is Key to a Business’s True Strength
Introduction When embarking on a new entrepreneurial journey, the first instinct is not usually to seek capital. Instead, one looks...
entrepreneurship
Dream Marketing: Anticipating Consumer Desires for Business Success
Understanding Dream Marketing and Its Importance Dream marketing is a strategy that involves anticipating consumer needs before they even realize...
entrepreneurship
54% of Mexican SMEs Use TikTok to Attract Customers
Understanding the Role of TikTok in SMEs’ Growth Small and medium-sized enterprises (SMEs) in Mexico are increasingly leveraging social media...
entrepreneurship
Viral Marketing vs Customer Service: Which Holds More Weight?
The Impact of Viral Marketing on Customer Expectations When a business becomes viral on social media, such as a café...
