entrepreneurship
entrepreneurship
Dream Marketing: Anticipating Consumer Desires for Business Success
Understanding Dream Marketing and Its Importance Dream marketing is a strategy that involves anticipating consumer needs before they even realize...
entrepreneurship
54% of Mexican SMEs Use TikTok to Attract Customers
Understanding the Role of TikTok in SMEs’ Growth Small and medium-sized enterprises (SMEs) in Mexico are increasingly leveraging social media...
entrepreneurship
Viral Marketing vs Customer Service: Which Holds More Weight?
The Impact of Viral Marketing on Customer Expectations When a business becomes viral on social media, such as a café...
entrepreneurship
Leadership Crisis: 7 in 10 Employees Don’t Trust Their Bosses
The Decline in Trust and Its Implications A global study, “Global Leadership Forecast 2025” by DDI consultancy, reveals that a...
entrepreneurship
The Founder’s Reputation: How Inconsistency on Social Media Threatens a Business
The Exposure on Social Media When an entrepreneur or business owner showcases their work on social media, it reinforces both...
entrepreneurship
Creating a Business Budget: A Comprehensive Guide
The Importance of a Business Budget Starting a business begins with an idea, but the real challenge lies in managing...
entrepreneurship
How Leaders Can Help Employees Stay Calm During Earthquake Drills
Understanding the Discomfort During Simulations Earthquake drills, while crucial for knowing the correct actions during seismic events, can cause discomfort...
entrepreneurship
The Dilemma of Business Leaders in Latin America: Adapt or Act Amidst Institutional Deterioration
Introduction In much of Latin America, the deterioration of the rule of law, corruption, and incompetence in public management have...
entrepreneurship
Silver Region Fund: BID Lab’s Initiative to Support Startups Improving Elderly Care in Latin America and the Caribbean
Introduction to Silver Region Fund The BID Lab’s Silver Region Fund offers up to $100,000 to startups and companies that...
entrepreneurship
Direct Sales Breaks Stereotypes and Solidifies as an Economic Growth Engine in Mexico
Overcoming Challenges and Empowering Individuals After losing his job and facing the pressure of paying rent and his daughter’s school,...
