Purina’s Seventh Accelerator Program, “Unleashed Powered by Purina,” Aims to Drive Innovation in Pet Care
Purina, a leading pet care company with over 100 years of experience, has launched the seventh edition of its accelerator program, “Unleashed Powered by Purina,” to foster innovation in pet care products and services.
The Initiative’s Focus
This initiative targets established startups with groundbreaking ideas that address the needs of dog and cat owners. The primary goal is to encourage growth and expansion of pet care entrepreneurship on a global scale.
Purina is specifically looking for startups that leverage cutting-edge technologies to cater to pet owners’ needs, promote e-commerce, and work on advanced packaging solutions.
Why This Matters
Paola Mendoza, Marketing Director of Nestlé Purina Mexico, emphasizes the importance of small businesses in advancing pet care: “The pet care industry is constantly growing and innovating. Small businesses play a crucial role in maintaining our commitment to pet care, and with tools like Artificial Intelligence and e-commerce, we can create more opportunities to help and improve the lives of our dogs and cats.”
The Call for Startups
Interested startups can register until July 11 at https://www.unleashedbypurina.com/. The selected startups will be announced in February 2026.
Finalists will join a broad network of past “Unleashed Powered by Purina” winners, such as Feragen, Petpaw, and Cuida Mi Mascota. The latter is a digital platform connecting pet owners with trusted caregivers who provide personalized, high-quality care at the owner’s home. To date, it has cared for over 150,000 pets and completed around 500,000 services.
Purina’s Commitment to Pet Care Innovation
With a century-long history in pet care, Purina combines animal science and nutrition expertise to stay ahead of industry trends. The company actively supports established startups seeking to advance their growth with new technologies.
Key Questions and Answers
- What is the purpose of Purina’s accelerator program? The program aims to drive innovation in pet care products and services by supporting established startups with groundbreaking ideas.
- Who is eligible to apply for the program? Startups with innovative ideas addressing dog and cat owner needs, using advanced technologies, promoting e-commerce, and working on cutting-edge packaging solutions are encouraged to apply.
- When is the application deadline? The deadline to register is July 11.
- When will the selected startups be announced? The winners will be announced in February 2026.
- What is Cuida Mi Mascota, a past winner? Cuida Mi Mascota is a digital platform connecting pet owners with trusted caregivers for personalized, high-quality care at the owner’s home. It has cared for over 150,000 pets and completed around 500,000 services.
