Introduction
Sushi, a quintessential Japanese dish, has gained global popularity and Mexican businesses have embraced this trend, creating their own versions. This article explores the growing sushi market in Mexico, its appeal to younger generations, and the lucrative business opportunities it presents.
Sushi’s Rise in Mexico
Celebrated annually on June 18 since 2009 as National Sushi Day, the sushi market in Mexico has seen significant growth. According to the National Directory of Economic Units, there are currently 4,654 sushi-selling businesses in the country. Restaurants have also added sushi to their menus, aiming to reach a broader audience.
Humberto Herrera, founder of Mi Gusto Es, a seafood restaurant chain inspired by northern Mexican seafood, explains, “The growth of the Japanese food market is incredibly strong.”
The Appeal Among Younger Generations
One reason sushi has become a profitable business is its perception as a healthy food, thanks to fresh ingredients. Despite the tropicalization of sushi rolls in Mexico, such as using breaded ingredients and unique local seasonings, younger generations are increasingly drawn to sushi due to their health-conscious habits.
Humberto Herrera states, “The preference of people for sushi is predominant among those aged 20 to 28, who prefer Japanese cuisine.”
Tropicalization of Sushi
While traditional sushi consists of minimal ingredients like rice, fish, and seaweed, Mexican regions have developed their unique versions. Gabriela Rodríguez, co-founder of Mi Gusto Es, shares that they traveled to Culiacán, Mazatlán, and Hermosillo to select sushi rolls, known for their “mochoso” (saucy) style with diverse ingredients like rib-eye steak and chili-based sauces.
Humberto Herrera adds, “Remember that Sinaloense sushi is quite tropicalized, distinct from its Japanese origins. However, it has become an integral part of Sinaloa’s culture and gastronomy.”
Sushi Franchises: A Lucrative Investment
Investing in a food and beverage franchise is an attractive option for generating income, as it’s one of the largest categories with numerous units in Mexico, according to the Mexican Franchise Association (AMF).
Sushi franchises are particularly appealing to investors, but to ensure a successful brand, constant innovation and a focus on providing memorable experiences for customers are essential.
Investment amounts for sushi franchises range from two to ten million pesos, depending on location size and brand, with a return on investment expected within 18 to 72 months.
“We need to be closer to younger generations seeking fresher, more authentic, and purpose-driven experiences,” says Adrián Armas, a Sushiitto director.
Key Questions and Answers
- What is driving the popularity of sushi in Mexico? The perception of sushi as a healthy food, combined with younger generations’ health-conscious habits, has fueled its popularity.
- How have Mexican businesses adapted sushi? Regional variations have emerged, with unique ingredients and sauces reflecting local tastes.
- Why are sushi franchises attractive to investors? The growing Japanese food market, constant innovation, and focus on customer experiences make sushi franchises appealing.
- What investment ranges are typical for sushi franchises? Investment amounts vary from two to ten million pesos, depending on location and brand.
