Building a Personal Brand: Why It Matters for Entrepreneurs
In a crowded market, entrepreneurs need more than just promoting their brand or sponsoring events to stand out. They must also focus on building their personal brand.
When an entrepreneur invests in their personal brand, they leave a lasting impression on others. People remember them for their personality, values, principles, and qualities. This helps clients, investors, and suppliers understand who the person is behind the project.
Erika Chafino: The Importance of Personal Branding
According to Erika Chafino, General Director of Código 111, “Building a personal brand is something that develops day by day. It creates a personality around your sector, which can then be leveraged for growth in your markets.”
Consumers Crave More Human Connections
With the reach of social media, consumers no longer settle for a product’s design or quality. They want to know more about the brand’s history and the people who make it up.
Erika Chafino adds that by focusing on personal branding, an entrepreneur can establish two communication channels, increasing the likelihood of building a community and fostering trust.
In Mexico, 78% of consumers believe that making a satisfactory purchase decision requires more effort than before, according to an Ipsos and Google survey. This highlights the importance for businesses to create actions that increase consumer confidence.
Juan Carlos Cerón: Key Factors for Building a Personal Brand
Juan Carlos Cerón, career and personal branding strategist, emphasizes that to build a personal brand, entrepreneurs must stay informed about industry trends and adapt their content for both digital and physical platforms.
However, entrepreneurs should avoid inconsistency when building their personal brand and steer clear of a perfect, overly positive facade. Authenticity is key.
How to Build a Personal Brand as an Entrepreneur
To make customers choose their product, entrepreneurs must work on building trust in both their business and themselves. 88% of Mexican consumers feel more confident in their purchases when they research the brand, and 83% verify more than one source to confirm a brand’s authenticity, according to Google.
Five Tips for Establishing a Lasting Personal Brand
- It’s not just about social media: Building a strong impact as an entrepreneur and showcasing your essence involves more than just social media posts. It includes how you treat employees, interact with others, and your habits.
- Conduct a self-assessment: To display authenticity, entrepreneurs need to identify their strengths and understand the type of audience they want to target.
- Be consistent: Consistency is crucial for growing and gaining recognition within a community. Entrepreneurs should regularly engage in interactions, opinions, and posts.
- Manage your reputation: A negative comment from an entrepreneur can quickly escalate and harm both their personal and business image. Avoid making statements that could negatively impact others.
- Be genuine: Sharing experiences about overcoming challenges resonates with consumers, especially for entrepreneurs. Being sincere and sharing such experiences serves as inspiration for others.
Key Questions and Answers
- Why is a personal brand important for entrepreneurs? A strong personal brand helps generate visibility, build a community, and establish trust with clients, investors, and suppliers.
- What do consumers want from brands today? Consumers seek more human connections and wish to understand the story behind a brand and its people.
- What are the key factors for building a personal brand? Stay informed about industry trends, adapt content for various platforms, maintain consistency, manage your reputation, and be genuine.
- What are the five tips for establishing a lasting personal brand?
- Focus on more than just social media
- Conduct a self-assessment
- Be consistent in your interactions and posts
- Manage your reputation carefully
- Be genuine and share your experiences
