Introduction to the Importance of Women in Business
In the past, it was believed that businesses were exclusively for men. However, Karla Berman, angel investor and member of Shark Tank Mexico, explains that women have proven to be capable of generating significant and positive change within businesses. Ari Borovoy, co-founder and creative director at Bobo Producciones and new shark, echoes this sentiment, emphasizing the transformative effect when Sonia Salvador joined him and his brother Jack Borovoy.
Women’s Contribution to Business Success
During her participation in the Women Economic Forum, Sonia Salvador highlighted that having a woman as director in their industry is crucial. She expressed pride in being part of the only company with a female director in their sector, emphasizing the importance of diverse perspectives.
Addressing Gender Inequality in the Workplace
Karla Berman pointed out that one of the pending issues regarding sustainability in businesses is the inclusion of women, along with reducing the gender pay gap and providing formal employment opportunities for this population.
Hidden Gender Inequality in Companies
Berman mentioned that despite claims of equality, many companies still face hidden gender disparities. She recommended conducting internal studies to understand the true situation with employees.
“It’s amazing how most entrepreneurs believe their company doesn’t have this issue of women being paid less than men, but when they conduct the study, many return to tell me: ‘I can’t believe there’s also this gap in my company’,” she recounted.
In response, Berman noted a growing awareness among businesses, with more companies creating programs to support women and reduce the salary gap while attracting female talent.
Ari Borovoy’s Recommendation for Women in Leadership
Borovoy advised businesses to have more women in leadership and decision-making positions, as it broadens perspectives and enhances business development.
“You can partner with a sister, a cousin, or any woman you understand and trust because I’m sure that a significant part of the success companies seek today should have a woman as a partner,” he stated.
Making Businesses Sustainable: An Accessible Goal
When discussing sustainable methods in businesses, people often think of separating trash or planting trees. However, Berman and Borovoy explained that there are various ways to contribute coherently.
Starting Small for a Positive Impact
To encourage businesses to positively impact society and the environment, they suggested starting with achievable actions.
“For example, we leverage artists’ influence to encourage fans to donate during heavy rains and hurricanes, effectively using their platforms for good,” Borovoy explained.
Key Questions and Answers
- What role do women play in business success? Women bring diverse perspectives and contribute significantly to positive change within businesses.
- Why is gender inclusion important in the workplace? Including women in leadership positions and addressing pay gaps enhances business development and sustainability.
- How can businesses become more sustainable? By identifying achievable actions, such as leveraging employee skills and influence for positive impact, businesses can contribute to sustainability.
