BBVA Mexico Unveils New App “Futura” Driven by Artificial Intelligence
BBVA Mexico has transitioned from its previous mobile app to “Futura,” a new version powered by artificial intelligence (AI), according to Hugo Nájera, the bank’s general director of retail banking. This shift aims to provide hyper-personalized experiences for the bank’s 27 million digital customers.
The Transition
During the “BBVA Summit 2025: Futura” event, Nájera announced, “Today, we’re turning off the best financial app in Mexico and giving birth to a new app called Futura, which is AI-driven.” He emphasized that hyper-personalization, a key feature of the new app, would not be possible without AI.
Key Features of the “Futura” App
The new app allows users to perform various daily operations, such as international and local transfers, bill payments, cash withdrawals, and more with a single click and without any fees. One of its notable features is “Blue,” the virtual assistant that enables natural language interaction and provides swift, accurate, and personalized responses within the app.
iOS users can further customize their digital cards through the app. The AI-driven approach aims to create a tailored experience for each client and their unique needs based on transaction history, user behavior, and requirements.
BBVA Mexico’s Commitment to AI
Nájera highlighted that BBVA Mexico has prioritized digital banking as its primary business strategy for over a decade, transforming the country’s banking sector. The bank aims to enhance its new app experience through AI, ensuring secure navigation with personalized functionalities throughout a customer’s life cycle, supported by financial health monitoring.
Mexico’s AI Evolution
Eduardo Osuna, BBVA Mexico’s vice president and general director, pointed out that Mexico is at an AI evolution stage, positioning it as a catalyst for technological transformation, national development, and a future financial landscape with economic impact.
Osuna explained that adopting new technologies can boost a country’s productivity by 3% to 7% annually, stabilize employment, and increase the Gross Domestic Product (GDP) by an additional percentage point yearly. Mexico’s potential in AI is significant, given that 53% of its population is under 35, making them digital natives. Moreover, internet penetration stands at 83%, mobile phone usage at 82%, and major global tech companies have invested over $9 billion in the country.
Key Questions and Answers
- What is the new app called? The new app is named “Futura.”
- What makes the “Futura” app unique? It offers hyper-personalized experiences driven by AI, catering to each customer’s unique needs and behaviors.
- Why is AI important for BBVA Mexico? AI enables BBVA Mexico to provide tailored experiences, secure navigation, and personalized functionalities throughout a customer’s life cycle.
- What is Mexico’s current standing in AI adoption? Mexico is at an advanced stage of AI evolution, with significant potential for technological transformation and national development.
