Binance Presents Medá, a Local Payment Fund Institution in Mexico
Binance, the global cryptocurrency exchange, has unveiled a clear strategy for Mexico and appointed new leadership. In September, the company introduced Medá, an Institution of Electronic Payment Funds (IFPE) operating through an independent vertical, as part of its new phase in the Mexican market.
Medá is authorized and supervised by Mexican financial authorities, managing deposits and withdrawals in Mexican pesos independently of Binance’s global platform. This move aligns with the appointment of Salvador Rivero as General Manager of Binance in Mexico, announced in October 2025. Rivero will lead investment, expansion, and development strategies for the company in Mexico, coordinating with the regional direction for Latin America.
Investment and Infrastructure Development
Binance plans to invest over 1,000 million pesos (approximately 53 million USD) in Medá over the next four years. These resources will focus on developing financial technology infrastructure and services tailored to the Mexican market under an independent operational scheme.
Salvador Rivero’s Expertise
With over a decade of experience in fintech and financial services, Rivero joins Binance at a time when the company aims to solidify its presence in Mexico through locally regulated structures and increased operational separation. Binance highlighted that Mexico is a strategic market due to its size and digital service adoption level.
Global Context Supports Local Strategy
The launch of Medá in Mexico fits into Binance’s broader international regulatory strategy. Recently, the Financial Regulatory Authority of Abu Dhabi Global Market (ADGM) granted Binance.com authorization to operate its global platform under one of the international financial regulatory frameworks.
This approval covers Binance’s global operations through three independent, regulated entities within the ADGM.
Key Questions and Answers
- Who is Salvador Rivero? Salvador Rivero is a seasoned fintech and financial services professional with over ten years of experience. He has been appointed as the General Manager of Binance in Mexico, responsible for leading investment, expansion, and development strategies in the country.
- What is Medá? Medá is an Institution of Electronic Payment Funds (IFPE) authorized and supervised by Mexican financial authorities. It manages deposits and withdrawals in Mexican pesos independently of Binance’s global platform.
- Why is Binance investing in Medá? Binance plans to invest over 1,000 million pesos (approximately 53 million USD) in Medá over the next four years to develop financial technology infrastructure and services tailored to the Mexican market.
- What is the significance of Binance’s global regulatory approval? Binance.com received authorization from the Financial Regulatory Authority of Abu Dhabi Global Market (ADGM) to operate its global platform under an international financial regulatory framework. This approval covers Binance’s operations through three independent, regulated entities within the ADGM.
