Introduction
As the Buen Fin 2025 approaches on November 13, businesses in Mexico are gearing up for one of the most demanding tests of the year: ensuring that digital payments operate swiftly, securely, and without hitches in an increasingly omnichannel retail environment. In this context, payment specialist Kushki warns that the upcoming edition of the commercial program will be a true test of resilience for the country’s payment platforms.
Challenges and Opportunities
One of the most significant challenges is the diversification of payment methods. While bank cards remain the most popular option, consumers are showing growing interest in alternatives like digital wallets, payment links, and rewards or loyalty programs.
According to the Mexican Online Sales Association (AMVO), there is expected to be a substantial increase in the use of these mechanisms during the campaign, potentially reducing cart abandonment and expanding access to various user segments.
“During such events, we not only measure sales volume but also who successfully includes more people in the digital economy. New acquirers and aggregators are helping bridge gaps: they allow small businesses, entrepreneurs, or informal commerce to accept digital payments without relying on traditional banking. This transforms how things are bought and sold in Mexico,” said Fernando López, Country Manager of Kushki Mexico.
Growth of Digital Payments
The growth of digital payments is supported by increasing technological adoption. Data from the Mexican Banking Association (ABM) shows that contactless transactions increased nearly 150% in 2024, driven by demand for more agile processes. Additionally, 74% of young adults aged 18-24 regularly use digital tools for payments, according to Statista, while CoDi, the Banco de México’s payment method, surpassed 21 million active users by the end of the first half of 2025.
Buen Fin 2025: Planning and Convergence
The rise of digital payments coincides with a Buen Fin edition marked by advance planning and the convergence of channels.
The AMVO estimates that eight out of ten internet users will participate in the campaign, with 69% combining online and in-store purchases, reflecting a consumer who no longer distinguishes between traditional and e-commerce boundaries.
Furthermore, 76% of shoppers plan their purchases up to three weeks in advance, compelling businesses to strengthen their technological systems, inventories, and payment mechanisms in a timely manner.
Securing Transactions, Building Trust
Kushki emphasizes that security remains a central aspect in the relationship between consumers and businesses. Beyond technological tools, user trust depends on how transparently protection measures are communicated.
The application of reinforced authentication and anti-fraud systems for payments has become an indispensable practice to safeguard operations and bolster the credibility of digital platforms.
Together, these measures outline the new preparation standard that businesses must achieve to handle the growing digital commerce during Buen Fin 2025. Kushki highlights that the performance of this season will serve as a gauge for the technological advancement of the sector and the Mexican market’s ability to establish a more agile, secure, and reliable payments ecosystem.
The push for mobile and contactless payments also gains importance during high-demand events like Buen Fin, as they can significantly enhance the customer experience.
Methods such as contactless payments, QR codes, or phone-based payment (technology that turns a cellphone into a payment terminal by accepting payments with just a tap of another card or device), which expedite transactions and maintain operational fluidity, also project an image of modernity and efficiency on the part of businesses.
Key Questions and Answers
- What is the Buen Fin 2025? The Buen Fin is an annual shopping event in Mexico, typically held in November, where businesses offer significant discounts and promotions to attract customers.
- Why is the Buen Fin 2025 a test for digital payments? The event will see an increased use of diverse payment methods, pushing businesses to ensure their systems are secure, efficient, and capable of handling omnichannel retail.
- What are the main challenges for digital payments during Buen Fin 2025? Key challenges include diversifying payment methods, ensuring security, and adapting to the growing preference for contactless transactions.
- How will digital payment growth impact the Buen Fin 2025? The rise of digital payments will contribute to a more inclusive, agile, and secure retail environment during the event.
