BBVA Mexico Leads the Digital Banking Revolution
As customers increasingly opt for digital channels to conduct their banking transactions, the numbers from BBVA and Santander, two of Mexico’s leading banks, reflect this trend. BBVA Mexico, the largest bank in its system, has seen an impressive shift towards digital platforms.
BBVA Mexico’s Digital Transformation
With approximately 34 million customers in total, 80% of BBVA Mexico’s clients are now digital. In the first nine months of 2025, the bank processed 3,424 million transactions. Of these:
- 73% were conducted through mobile or web channels
- 21% took place at ATMs
- 3% occurred at bank branches and correspondent banks
Compared to the same period in 2024, when 69% of transactions were conducted through mobile and web channels, 24% at ATMs, 4% at bank branches, and 3% through correspondent banks, BBVA Mexico has experienced a significant increase in digital transactions.
The bank’s report highlights that this focus on digital channels has driven sustained growth, with 27 million digital customers by the end of September—an annual increase of 8.2%. Now, 80% of the bank’s total customer base operates through digital means, indicating a growing preference for remote channels.
BBVA Mexico’s Recent App Update
Just recently, BBVA Mexico unveiled the updated version of its app, now called “Futura.” Although customers have expressed dissatisfaction with the new design and usability, BBVA’s executives assert that the app’s speed has increased by up to six times compared to its previous version.
Key features of the new app include integrated artificial intelligence through a virtual assistant (Blue) and enhanced personalization based on user preferences and frequent operations.
Santander Mexico’s Digital Adoption
Another major player in the Mexican banking sector, Santander Mexico, also reports a strong shift towards digital channels. As of September 2025, Santander Mexico had 21.7 million customers, with 8.2 million being digital clients (a 7% increase from the same period in 2024) and 8 million mobile customers (an 8.0% increase).
Santander Mexico’s report indicates that 81% of its transactions were digital, and 71% of sales also occurred through these channels. Together, BBVA and Santander account for 34.5% of the sector’s assets, 37.4% of the total loan portfolio, and 34.2% of deposits.
Key Questions and Answers
- What is the significance of BBVA Mexico’s digital transformation? BBVA Mexico’s shift towards digital banking has resulted in 80% of its customers using digital channels, driving sustained growth and reflecting a growing preference for remote banking.
- How does Santander Mexico compare to BBVA Mexico in digital adoption? Santander Mexico has also experienced significant growth in digital customers, with 8.2 million digital clients and 8 million mobile customers as of September 2025. The bank reported that 81% of its transactions were digital.
- What are the key features of BBVA Mexico’s updated app? The new “Futura” app integrates artificial intelligence through a virtual assistant (Blue) and offers enhanced personalization based on user preferences and frequent operations.
