Introduction
In Mexico, coffee is enjoyed in fondas, offices, boutique cafes, and OXXO. OXXO, the country’s largest convenience store chain with nearly 25,000 outlets, has quietly become the leading seller of ready-to-drink coffee. This success is largely due to its own brand, Andatti, which celebrates two decades in the market and sells over 365 million cups annually—159.5 million liters, according to the company.
Andatti’s Growth and Unique Model
With 500 gourmet bars, Andatti challenges the traditional café model by offering convenience, specialty coffee, and a Mexican twist. The average cup size is 437 milliliters, resulting in approximately 159.5 million liters of coffee sold annually—equivalent to one million cups daily across Mexico.
Ximena Reynoard, Director of Foodservice at OXXO Mexico, explains: “We aim for a distinctive experience. Starting with thermos and jugs, we now offer espresso machines, cappuccinos, and cold beverages. Consumers crave personalization.”
OXXO: The Largest Coffee Seller You Might Not Recognize as Such
Despite having more coffee-selling points than any other chain in Mexico, OXXO doesn’t resemble a typical café. Andatti is present in 100% of OXXO stores, with a specialized model that has grown to 500 gourmet bars. The average ticket ranges from 120 to 150 pesos.
“Regardless of location, the response is the same. In some places, we’re the only café option. We stand out from everything else available,” Reynoard states.
Competitive Advantage
Andatti’s competitive edge lies in affordable pricing, convenience, and specialty coffee. Trained baristas, 100% Mexican beans from Veracruz, Chiapas, and Oaxaca, and a menu featuring cappuccinos, chai, matcha, and non-coffee-based cold drinks cater to evolving consumer preferences.
Delivery Boosts Growth
Andatti Gourmet’s presence on delivery platforms like Didi, Rappi, and Uber Eats has further fueled expansion. This new channel now accounts for 8-10% of Andatti’s sales, a substantial figure for a traditionally in-store consumed product.
“The consumer reaction and interaction with us are impressive. Now, with delivery, we reach those who don’t visit our stores but still want the Andatti experience at home or in the office,” Reynoard explains.
Who is Andatti Competing Against?
There’s no single answer. OXXO doesn’t aim to replicate traditional coffee shop chains exactly. Instead, it seeks to be where others aren’t and offer a specialty product within the convenience circuit.
“It’s a completely different model. We don’t necessarily compete with traditional cafes, but we do offer a quality proposition that’s nearby, practical, and accessible to all,” Reynoard asserts.
Future Expansion
Andatti Gourmet won’t stop at 500 bars. OXXO evaluates each new opening based on environment, foot traffic, and consumer profile rather than just income level.
“We won’t stop at 500. We’ll keep learning from consumer reactions and evolving. It’s not a fad; it’s part of our business,” Reynoard says.
Andatti is also developing a new food line, including paninis, tortas, pretzels, and croissants, to complement its coffee offerings. In northern Mexico, they’re testing a joint menu with Ditch, another group brand, focusing on pretzel-based products.
Mexican Coffee Pride
All Andatti coffee is national, and the brand was recognized this year by Mexico’s Intellectual Property Institute (IMPI) as a famous brand.
“It’s a brand created for Mexico, using only local beans and baristas,” Reynoard proudly states.
With an increasingly comprehensive, healthy (no added sugar in espresso-based cappuccinos), and youth-oriented offering, Andatti is one of Mexico’s strongest and most beloved coffee brands.
In an industry dominated by global chains and imported concepts, Andatti represents a local, accessible alternative with growth ambitions.
