Feria del Alfeñique 2025: A Sweet Month Bringing Over a Million Visitors to Toluca

Web Editor

October 5, 2025

a bunch of skulls that are wearing hats and hats on their heads are all different colors and sizes a

A Cultural Pulse Marking the Start of the Day of the Dead Season

For over half a century, the Feria del Alfeñique has been more than just an artisan showcase; it’s the cultural heartbeat that ushers in the Day of the Dead season in the State of Mexico. In its 56th edition, Toluca transforms into a vibrant, colorful, and fragrant spectacle with a program featuring over 800 activities, free concerts, artisan workshops, and a tribute to the sweet symbol of the Day of the Dead. This event is expected to attract more than a million visitors over 35 days in the historic center and Mercado Juárez, the heart of this centuries-old tradition.

A Month-Long Celebration of Sugar Art, Paper, and Chocolate

For 35 days, the soul of Toluca will be ignited by sugar figures, papel picado, and chocolate skulls. From workshops where master artisans skillfully mold alfeñiques to massive concerts at the Mercado Juárez’s explanada, every corner becomes a collective offering to memory.

Key Figures and Their Impact

The Feria del Alfeñique: An annual event in Toluca, State of Mexico, that celebrates the Day of the Dead with artisan workshops, concerts, and a focus on traditional sugar crafts. It has been a significant cultural event for over 50 years, attracting more than a million visitors each year.

Relevance and Influence

The Feria del Alfeñique is a crucial part of the Day of the Dead celebrations in Mexico, showcasing traditional sugar crafts and providing a platform for local artisans. Its long-standing history and growing popularity have made it an essential event in the cultural calendar of the State of Mexico and a significant tourist attraction.

Event Highlights

  • More than 800 activities: The Feria del Alfeñique offers a wide range of events, including workshops, concerts, and exhibitions, ensuring there’s something for everyone.
  • Free concerts: Enjoy performances by various artists at the Mercado Juárez’s explanada, adding to the festive atmosphere.
  • Artisan workshops: Learn about the traditional sugar crafts, such as creating intricate alfeñiques, from master artisans.
  • Tribute to sweet symbols: Celebrate the Day of the Dead’s iconic sugar, paper, and chocolate crafts, honoring their cultural significance.

Key Questions and Answers

  • What is the Feria del Alfeñique? It’s an annual event in Toluca, State of Mexico, celebrating the Day of the Dead with artisan workshops, concerts, and a focus on traditional sugar crafts.
  • When and where does it take place? The Feria del Alfeñique occurs every year for 35 days, typically in October and November, in Toluca’s historic center and Mercado Juárez.
  • What can visitors expect? More than 800 activities, free concerts, artisan workshops, and a tribute to the sweet symbols of the Day of the Dead.
  • Why is it significant? The Feria del Alfeñique is a vital part of Mexico’s cultural heritage, showcasing traditional sugar crafts and supporting local artisans.