A Culinary Journey Rooted in Tradition, Yet Elevated by Innovation
Nestled in the heart of Mexico City’s Colonia Juarez, at 53 Marsella Street, lies Fierro—a neocantina that reinterprets the essence of norteno Mexican culture through a contemporary lens. This establishment, led by Chef Lucía Cañas and creative mind Roberto de los Santos, offers a powerful culinary experience, 100% national wines and spirits, warm design, and a unique narrative that makes it an essential stop.
Cuisine Honoring Roots While Embracing Modernity
Fierro’s menu is not about serving “typical dishes,” but rather constructing new memories from familiar flavors. The roasted chicken, for instance, is marinated with butter, kimchi salt, and served with a fermented chile sauce that balances heat, depth, and acidity. The grilled beef cuts pay homage to norteno ranch styles, expertly grilled and served center-stage, just as it would be at home.
- Unexpected delights abound, such as the Fierro salad featuring grilled artichokes and an addictive machaca Caesar-style dressing.
- The cured fish course, infused with Chiapas coffee, salt, and sugar, offers an elegant intensity.
- Desserts like the sherry-infused capirotada or Gloria’s helado (dulce de leche wrapped in cellophane) symbolize Fierro’s respect for its origins while fearlessly transforming them.
The Bar: A Liquid Manifesto of Mexican Craftsmanship
Before settling at your table, take time to explore Fierro’s bar. Here, you won’t find generic tequila or mezcal; instead, discover lesser-known spirits like raicilla, sotol, bacanora, and pox. Alongside these are carefully selected vermouths, whiskies, and vodkas, each with a story to tell.

Menu of Fierro
Wine also takes center stage, with natural and low-intervention labels from independent vintners in Guanajuato, San Luis Potosí, Baja California, and Coahuila. The wine list is categorized into sparkling, white, rosé, orange, and red wines, offering eight labels for tasting that rotate frequently.
Design Telling Another Story of the North
Fierro doesn’t disguise itself as a traditional cantina, yet it remains true to its spirit. The warm and elegant design embraces wood, earthy tones, and inviting lighting, creating a flexible space suitable for intimate dinners or boisterous gatherings with friends.
The attentive and knowledgeable service, along with the accompanying music that never overpowers, completes the experience. Fierro encourages patience—just as slow-smoked meat or patiently fermented chiles require—making it an essential part of the overall experience.
Key Questions and Answers
- Where is Fierro located? Calle Marsella 53, Colonia Juarez, Mexico City
- What makes Fierro’s menu unique? The menu honors traditional norteno flavors while presenting them through modern culinary techniques and unexpected ingredient combinations.
- What can guests expect from Fierro’s bar? A carefully curated selection of lesser-known Mexican spirits and wines, with a focus on local producers and artisanal methods.
- How does Fierro’s design reflect its inspiration? The warm, earthy design with wood accents and inviting lighting pays homage to norteno culture while creating a flexible, welcoming space.
Instagram: @fierrocdmx
Average Check: $600 MXN per person