A Busy Day for the Restaurant Industry
On May 10th, Mother’s Day, the restaurant industry gears up for one of its busiest days of the year, with high occupancy and a strong economic impact.
Economic Projections by the National Chamber of the Restaurant and Processed Food Industry (CANIRAC)
According to exclusive information shared with El Economista by the CANIRAC, a national economic impact of $120 million is projected for Mother’s Day.
Mexicans’ Celebration Plans
The CANIRAC reports that 78% of Mexicans plan to celebrate Mother’s Day in a restaurant, ranging from family-owned establishments to high-end gastronomic proposals. This date represents the day with the highest number of reservations throughout the year, making Mother’s Day a peak day for the restaurant sector.
Reservation Trends
Most reservations (46%) are made with three days’ notice, while 25% are confirmed in the last 24 hours. This late planning trend opens opportunities for last-minute promotions, personalized service schemes, and real-time logistical adjustments.
Expected Spending
The average consumption per person is estimated to be between $250 for breakfast and up to $1,250 for special dinners or pairing menus. This not only signifies high table turnover but also presents a significant operational challenge for businesses aiming to serve thousands of families in a single day with quality and efficiency.
Preparations Across All Restaurant Levels
The CANIRAC emphasizes that restaurants of all levels—from family-owned eateries to gourmet proposals—are preparing with ample staff, supplies, and logistics to handle the traditional high demand of this date. The busiest hours are expected during breakfast and lunch, when Mexican families prefer to celebrate mom outside the home.
Impact on Related Industries
Beyond the restaurant sector, this celebration also boosts other industries like floriculture, gift franchises, and specialized services, directly contributing to job creation and strengthening the country’s entrepreneurial fabric.
Mexico City-Specific Projections
Restaurant owners consulted by this media outlet estimate up to 95% occupancy in Mexico City’s restaurants of all ranges. The coincidence with a Saturday has encouraged many families to plan an outing, resulting in fully booked reservations since early in the week and maximum-capacity operations in kitchens and service.
Secretaría de Desarrollo Económico (SEDECO) Projections
The SEDECO reports that the overall economic impact in Mexico City is projected at $4,561 million, with significant portions allocated to food, services, and entertainment sectors.
Impact on Micro and Small Enterprises
This activity will affect over 75,000 economic units—mainly micro and small businesses—where 542,000 people work. The SEDECO reiterates its call for citizens to support local commerce, from public markets and tianguis to neighborhood restaurants, all contributing to the economic engine activated during this celebration.
Key Questions and Answers
- What is the projected economic impact for Mother’s Day? The CANIRAC projects a national economic impact of $120 million.
- What percentage of Mexicans plan to celebrate Mother’s Day in a restaurant? 78% of Mexicans plan to celebrate at a restaurant.
- What is the average consumption per person expected on Mother’s Day? The average consumption per person ranges from $250 for breakfast to $1,250 for special dinners.
- What is the typical reservation pattern for Mother’s Day? Most reservations (46%) are made with three days’ notice, while 25% are confirmed in the last 24 hours.
- How many economic units are expected to be impacted by Mother’s Day celebrations? Over 75,000 economic units are expected to be impacted.
- What is the projected occupancy rate for restaurants in Mexico City? Restaurant owners estimate up to 95% occupancy in Mexico City.
