Who is Alberto Moyeda?
Alberto Moyeda, a passionate wine enthusiast from Coahuila, founded Terruño, a wine bar in the trendy Roma neighborhood of Mexico City. His vision was to create a welcoming space where people could enjoy Mexican wines without pretension or high-brow attitudes.
Terruño’s Unique Concept
Nestled among a butcher shop, a grocery store, and other gourmet establishments, Terruño has become a favorite spot for wine lovers. The wine bar breaks away from the traditional, often stuffy atmosphere surrounding wine, offering a warm, honest, and unpretentious experience.
Why Mexican Wines?
In a city dominated by cocktails and craft beer, Terruño decided to give Mexican wines the spotlight. The bar focuses on showcasing local wineries, offering their products at fair prices, and fostering a sense of community around Mexican wines.
The Terruño Experience
At Terruño, you won’t find white tablecloths or elaborate speeches. Instead, expect simple glasses, shared tables, and a neighborhood-like ambiance where music and conversation flow as naturally as a well-poured wine. The atmosphere encourages patrons to appreciate and enjoy Mexican wines in a relaxed setting.
Impact on the Wine Scene
Terruño’s success has contributed to the growing appreciation of Mexican wines in Mexico City. By offering a diverse selection of local wines at reasonable prices, Alberto Moyeda has helped more people discover and enjoy the unique flavors of Mexican winemaking. The bar’s welcoming atmosphere has also fostered a sense of community among wine lovers, making Terruño more than just a place to drink—it’s a gathering spot for those passionate about Mexican wines.
Key Questions and Answers
- Who founded Terruño? Alberto Moyeda, a Coahuilense wine enthusiast.
- What makes Terruño unique? It offers a warm, honest, and unpretentious atmosphere for enjoying Mexican wines without the typical formality.
- Why focus on Mexican wines? To promote local wineries and help more people discover the unique flavors of Mexican winemaking.
- What is the ambiance like at Terruño? Relaxed, with shared tables, simple glassware, and a neighborhood feel where music and conversation flow naturally.
- How has Terruño impacted the wine scene in Mexico City? By increasing appreciation for and accessibility of Mexican wines, Terruño has fostered a sense of community among wine lovers.
