Introduction
In today’s hyperconnected era, the dining table—a traditional space for gathering and nourishment—has become the epicenter of a modern paradox: we are closer to those who are far away, yet more distant from those sitting right beside us. This is the reality laid bare by Nestlé México’s study, “Convivencia Familiar en las Mesas Mexicanas,” presented on the company’s 95th anniversary in Mexico.
Key Findings
Nostalgia for the Past
Seven out of ten respondents (71%) believe that family coexistence was better before smartphones were present. Despite this, 92% of families use a device during meals.
Source of Conflict
Not only do screens distract, but they also create tension. Six out of ten disagreements at the dining table are due to their use.
Awareness of Disconnection
There is a recognition of the problem. Sixty percent of households believe they would pay more attention to their family if there were no devices, and 79% assert that they would still have conversation topics to connect even without them.
The Will for Change and the Generational Challenge
Despite these findings, the study reveals that six out of ten families would be willing to stop using screens at the table to prioritize coexistence. There is a desire for change, a latent longing to recover the quality of human relationships.
Generational Divide
The younger demographic, aged 16 to 35, is the least willing to disconnect, while those aged 36 to 65 show greater disposition. Interestingly, although the will exists, nearly 42.7% of families lack clear actions or rituals to limit technology use during meals.
A Voice of Leadership: 30 Years of Experience and Purpose at Nestlé
Ingrid Stowhas, the vice president presenting this initiative, brings a wealth of experience to her role. With over 30 years in Nestlé, she has traversed multiple Latin American countries and even the Swiss headquarters before settling in Mexico. Her journey is a testament to female leadership in the corporate world.
Looking Ahead: Innovation for Modern Kitchens
Beyond the social reflection, Nestlé remains committed to innovation to adapt to evolving lifestyles. In a time-starved world, the company aims to simplify consumers’ lives. Stowhas exclusively hinted at Nestlé’s upcoming venture into one of the strongest current cooking trends: air fryers.
Maggi’s New Product Line
“We’re on the verge of launching a new product line,” Stowhas revealed, explaining that these products are specifically designed for use in this popular kitchen appliance. While she didn’t provide further details, she confirmed that this new line aims to offer “richer, easier-to-use” products for those “who don’t have time to cook or aren’t skilled at cooking,” all under the renowned Maggi brand.
Key Questions and Answers
- What is the main finding of the Nestlé study? The study reveals that while 71% of respondents believe family coexistence was better without screens, 92% of families use a device during meals.
- What problems do screens cause during family meals? Screens not only distract but also create tension, leading to six out of ten disagreements at the dining table.
- What percentage of families are willing to limit screen use during meals? Six out of ten families are willing to prioritize coexistence over screen use during meals.
- What new product line is Nestlé launching? Nestlé is launching a new product line designed for use in air fryers, offering richer, easier-to-use products under the Maggi brand.
