Navigating the Tsunami of Change: Mauricio Reynoso on the Evolving Role of Human Resources

Web Editor

September 8, 2025

a collage of people in a room with a man in a suit and tie and a laptop on a table, Edi Rama, behanc

Introduction

Mauricio Reynoso, General Director of the Mexican Association for Human Resources Management (Amedirh), describes the current environment for human resources (HR) as a “tsunami of changes.” The agenda is saturated with labor reforms, the disruption caused by artificial intelligence, and shifting employee expectations, creating a perfect storm that demands the transformation of talent management.

The Role of HR in Navigating Changes

According to Reynoso, HR is helping navigate labor reforms and focusing on employee well-being. The urgency to adapt structures, attract talent, and adjust the value proposition are among the challenges faced by HR departments.

Growing Importance of HR Professionals

Since 2018, Mexico has celebrated the National Executive of Human Resources day to recognize their importance in improving the work environment. With over 200,000 people engaged in this field and growing demand since 2021, HR professionals play a crucial role in businesses.

Current State of HR Involvement

Despite their key role, Reynoso believes many organizations still focus HR on transactional tasks rather than strategic ones. Only 28% of talent management executives are part of high-level teams, with 38% participating occasionally and 34% not considered, according to IDC and Cegid’s 2025 HR Maturity Index.

Advanced Organizational Characteristics

Reynoso emphasizes that in more advanced organizations, HR leaders participate in business councils, review talent indicators in business agendas, and have specific strategic planning chapters for talent management. He highlights that when the CEO speaks about the importance of people in the organization, it’s a sign that HR is effectively contributing.

Risks of Weak HR Departments

Reynoso warns that not having a strong HR department impacts corporate finances. Aligned with business strategy, HR fosters greater employee commitment, loyalty, and job satisfaction – all of which reduce unnecessary costs.

The Coach Role of HR Teams

Reynoso stresses that HR teams should act as coaches for leaders, supporting them in managing people. He clarifies that while HR builds the culture, it’s the leaders’ behaviors, consistency, values, and communication that truly shape it.

Amedirh Congress 2025

This year, Amedirh will host its 60th International Congress on Human Resources, addressing the main challenges of HR functions, from digitalization to regulatory changes. Experts will share success stories on October 22-23 to help HR teams transform in a constantly changing environment.

Key Questions and Answers

  • What is the current state of HR? HR departments are facing a “tsunami of changes,” with transactional tasks still dominating over strategic contributions in many organizations.
  • Why is HR’s role evolving? The need to adapt to labor reforms, artificial intelligence disruption, and shifting employee expectations necessitates a transformation in talent management.
  • What are the risks of weak HR departments? Without a strong HR department, companies may face higher costs due to lower employee commitment, loyalty, and job satisfaction.
  • What is the role of HR teams in advanced organizations? In more advanced organizations, HR leaders act as coaches for executives and contribute significantly to strategic planning.
  • What is the focus of Amedirh Congress 2025? The congress will address key HR challenges, including digitalization and regulatory changes, with experts sharing success stories to support HR transformation.