Russia Mandates Pre-Installation of MAX, State-Backed WhatsApp Competitor, on All Devices

Web Editor

August 21, 2025

a phone with whatsapp on the screen and a phone with whatsapp on the screen with whatsapp on the scr

Background and Relevance of MAX

MAX, a state-backed messaging application in Russia, is set to be pre-installed on all mobile phones and tablets starting next month. This decision comes after Russia imposed restrictions on certain calls via WhatsApp and Telegram, accusing these foreign-owned platforms of failing to share information with security forces in cases of fraud and terrorism.

Who is MAX and Why is it Relevant?

MAX, short for “Mail.Ru Agent X,” is a messaging app developed by Mail.Ru Group, one of Russia’s largest internet companies. The application aims to provide an alternative to popular foreign messaging platforms like WhatsApp and Telegram, which have faced scrutiny from the Russian government. By promoting MAX, the Russian government seeks greater control over the digital space and ensures that citizens have access to a state-sanctioned communication tool.

Government’s Decision and Implementation

According to a statement from the Russian government on Thursday, MAX will be included in the list of mandatory pre-installed applications on all devices—including mobile phones and tablets—sold in Russia starting September 1. This move aims to encourage the use of MAX among Russian citizens and reduce reliance on foreign messaging platforms.

Additional Mandates

Alongside MAX, the Russian government also mandated that the country’s national app store, RuStore, be pre-installed on all Apple devices starting September 1. Currently, RuStore is already pre-installed on all Android devices sold in Russia.

Pre-Installation of LIME HD TV

Furthermore, an online Russian television application called LIME HD TV will be pre-installed on all smart TVs sold in Russia starting January 1 of the following year. LIME HD TV allows users to watch free Russian state-owned television channels.

Impact on Users and Critics

Critics argue that MAX could be used for surveillance purposes, raising concerns about privacy and freedom of expression. The mandatory pre-installation of MAX, RuStore, and LIME HD TV on devices signifies the Russian government’s efforts to assert control over digital platforms and limit the influence of foreign applications.

Key Questions and Answers

  • What is MAX? MAX, or “Mail.Ru Agent X,” is a messaging app developed by Mail.Ru Group, a prominent Russian internet company. It serves as a state-backed alternative to popular foreign messaging platforms like WhatsApp and Telegram.
  • Why is MAX being pre-installed on devices? The Russian government aims to promote the use of MAX and assert greater control over the digital space by reducing reliance on foreign messaging platforms.
  • What other applications are being mandated? Alongside MAX, RuStore (Russia’s national app store) will be pre-installed on all Apple devices, and LIME HD TV (an online Russian television application) will be pre-installed on all smart TVs sold in Russia.
  • What are the concerns surrounding MAX? Critics argue that MAX could be used for surveillance purposes, raising concerns about privacy and freedom of expression.