US Ice Cream Manufacturers to Phase Out Artificial Food Coloring

Web Editor

July 14, 2025

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Background on Robert F. Kennedy Jr.

Robert F. Kennedy Jr., a prominent environmental attorney and activist, has been advocating for the removal of unnecessary food additives from the American diet. His efforts have led to a significant announcement by major U.S. ice cream manufacturers.

The Announcement

On Monday, the International Dairy Foods Association (IDFA), representing over 40 ice cream brands, declared their commitment to gradually eliminate synthetic food colorants derived from petroleum by the end of 2027.

Why This Matters

Americans consume approximately 8.6 kilograms of ice cream annually per person, making this decision impactful for both consumers and the industry.

Health Concerns

Some studies link these artificial colorants to attention deficit hyperactivity disorder (ADHD), cancer, diabetes, gastrointestinal issues, and genomic alterations. Kennedy Jr. emphasizes the importance of removing these additives from the American diet.

Industry Response

Michael Dykes, IDFA president, expressed his support for Kennedy Jr.’s initiative, stating it’s a positive step towards making the U.S. healthier again.

Current Status

Many commercial ice cream manufacturers, including Turkey Hill’s Andy Jacobs, have already removed or are in the process of removing artificial colorants.

Kennedy Jr.’s Approach

Kennedy Jr. focuses on voluntary commitments from food producers to eliminate artificial colorants. Currently, 35-40% of the agribusiness sector has pledged not to use synthetic colorants, with an additional 35% associated with organic or naturally-based companies.

FDA’s Role

The FDA has expedited the approval process for natural colorants, with four new references authorized since President Donald Trump’s inauguration.

Resistance from Some Companies

Despite the progress, some major food companies like Mars resist change, asserting that their products are safe and compliant with existing regulations.

Key Questions and Answers

  • Who is Robert F. Kennedy Jr.? An environmental attorney and activist advocating for the removal of unnecessary food additives from the American diet.
  • What is the decision by U.S. ice cream manufacturers? To gradually eliminate synthetic food colorants derived from petroleum by the end of 2027.
  • Why are artificial colorants a concern? Some studies link these additives to ADHD, cancer, diabetes, gastrointestinal issues, and genomic alterations.
  • What percentage of the agribusiness sector has committed to eliminating synthetic colorants? Approximately 35-40%.
  • How is the FDA supporting this transition? By expediting the approval process for natural colorants.
  • Which companies resist this change? Some major food companies, like Mars, assert that their products are safe and compliant with existing regulations.