Introduction
The Mexican app market generates $119 million in revenue, but many businesses have yet to join this dynamic due to a lack of coding knowledge or limited access to funding. Hostinger Horizons, an innovative no-code web app solution powered by AI, aims to bridge this digital divide.
The Growing App Market in Mexico
According to the study “The Economy of Applications in Mexico,” the app market generates $119 million in revenue, with expectations of reaching $230 million between 2023 and 2027. This positions Mexico as one of the fastest-growing and most dynamic territories in app market growth.
Hostinger Horizons: An AI-Powered Solution
Launched in March, Hostinger Horizons enables users and businesses to create web applications without coding knowledge. With just a few clicks, users can have a fully functional software, including hosting, domains, and email services, in mere minutes.
The Impact on Small Businesses
Web applications offer interactive experiences beyond blogs or online stores. For instance, you can create a meeting scheduler, workout planner, or QR code generator, making them valuable for businesses.
Gustavo Bustos, Country Manager of Hostinger Mexico
Gustavo Bustos, Country Manager of Hostinger Mexico, explains to El Economista that until recently, creating an app was a lengthy process dependent on experts and costing thousands of dollars. However, advancements in AI have shortened, reduced costs, and made this process accessible.
“As a company, we had already been integrating AI into our products, focusing on web hosting and tools that enable users to create their website and establish an online presence. We advanced with an AI-powered page creator, but then we sought more solutions to simplify the lives of entrepreneurs and users.”
How the Program Works
Bustos describes using an AI chat interface to provide a detailed, conversational instruction. The program generates a first version based on your idea, which you refine by interacting with the application. Once satisfied and functional, the Hostinger Horizons platform allows you to publish your app, hosting it on a domain with high standards.
Target Audience
Bustos identifies three user profiles that could utilize the tool differently:
- Entrepreneurs with a great business idea: Similar to Airbnb or Duolingo, which started this way.
- Small businesses needing software for internal processes: For example, a billing tool or tracking hours worked on a project, eliminating the need to hire a programmer.
- Individuals without monetization intent but with specific needs: For instance, someone learning a language creating a personalized program or a fitness coach generating workout and diet routines, potentially selling it in the future.
About the Tool
Hostinger Horizons offers a free trial for anyone to register at hostinger.com/mx and test the tool for free before upgrading to a paid plan starting at $200 Mexican Pesos per month.
