Juliette Binoche: Trump’s Trade Tariffs Aim to Salvage His Reputation

Web Editor

May 13, 2025

a group of people sitting on a stage with a woman in a white dress and a man in a suit, Celia Fienne

Background on Juliette Binoche and the Festival de Cannes

Juliette Binoche, an acclaimed French actress and a two-time César Award winner, is the head of the jury for the prestigious Festival de Cannes this year. Known for her roles in films like “Three Colors: Blue” and “Chocolat,” Binoche’s influence in the cinematic world is undeniable. As the head juror, she will decide, along with eight other members, which film will receive the coveted Palme d’Or award.

Trump’s Trade Tariffs and Their Impact on Cinema

On Tuesday, Binoche commented on the recent threat by U.S. President Donald Trump to impose a 100% tariff on foreign-made films, among other political decisions. Binoche suggested that Trump’s actions are an attempt to salvage his reputation amidst various challenges.

“We can see that he’s facing difficulties and trying to save the U.S. in various ways, including saving his own reputation,” Binoche told journalists in the French Riviera town.

Binoche further mentioned that Europe has a strong film production community, making it unclear how the proposed tariffs would affect them.

Strong’s Perspective on Cinema’s Role Under Trump

Jeremy Strong, a fellow jury member and Emmy-winning actor known for his role as Kendall Roy in HBO’s “Succession,” echoed Binoche’s sentiments. Under Trump’s presidency, Strong believes that cinema has taken on a more critical role in conveying truth.

“Under Trump’s presidency, the role of cinema as a means to communicate truth has become even more important,” Strong stated.

Strong also drew a parallel between his jury role and his portrayal of Roy Cohn in Ryan Murphy’s “The Assassination of Gianni Versace.” Cohn, a real-life figure and mentor to a young Donald Trump, is considered by Strong as the “father of fake news and alternative facts.”

Key Questions and Answers

  • Who is Juliette Binoche? An acclaimed French actress and two-time César Award winner, known for her roles in films like “Three Colors: Blue” and “Chocolat.”
  • What is the Festival de Cannes? An esteemed film festival held annually in Cannes, France, where the Palme d’Or award is presented.
  • What are Trump’s proposed tariffs on foreign films? The U.S. President threatened to impose a 100% tariff on foreign-made films, impacting international cinema.
  • Why are Binoche and Strong concerned about these tariffs? Both believe that the proposed tariffs could negatively affect the strong film production community in Europe and undermine cinema’s role in conveying truth.
  • What is the connection between Jeremy Strong and Roy Cohn? Strong portrayed Cohn in Ryan Murphy’s “The Assassination of Gianni Versace.” He views Cohn as a precursor to the spread of fake news and alternative facts.