Mónica Lozano Receives Mayahuel of Silver Award at FICG: Emphasizing Creativity Over AI

Web Editor

June 8, 2025

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Background on Mónica Lozano and Her Relevance

Mónica Lozano, a prominent film producer and former president of the Academy of Arts and Cinematographic Sciences (AMACC) from 2019 to 2021, was honored with the Mayahuel of Silver award by the International Film Festival of Guadalajara (FICG). Her contributions to the film industry have made her a significant figure, and her opinions on the future of cinema are highly regarded.

Lozano’s Key Message: Creativity Above AI

During an interview with the daily newspaper, Lozano emphasized the importance of preserving human creativity in the face of advancements in artificial intelligence (AI). She stated, “Producers must be organized and lead the way. We need transversal laws that provide certainty to the industry. Protecting copyright is crucial. Now, we must learn to understand and utilize new technologies, especially AI, so that it becomes an ally rather than a homogenizing force that replaces our creativity and innovation. This would silence diverse voices when we should be promoting diversity and plurality, as well as formalizing human resources.”

Collaboration and Unity in the Film Industry

Lozano further stressed the need for unity and collaboration within the film industry. She explained, “Everyone in the industry must work together towards common goals and avoid self-serving individual interests. Ultimately, the essence of filmmaking (collectivity) is compromised when someone prioritizes their personal interests, leading to subpar productions.”

Key Questions and Answers

  • What is the significance of Mónica Lozano in the film industry?

    Mónica Lozano is a renowned film producer who served as the president of the Academy of Arts and Cinematographic Sciences (AMACC) from 2019 to 2021. Her work has had a substantial impact on the Mexican film industry, and she is respected for her insights into the future of cinema.

  • What did Mónica Lozano emphasize about AI in the film industry?

    Lozano stressed that while new technologies, especially AI, should be embraced and utilized by the film industry, they must not replace human creativity. She believes that AI should be an ally rather than a force that homogenizes content and silences diverse voices.

  • What message did Mónica Lozano convey regarding collaboration in the film industry?

    Lozano emphasized the importance of unity and collaboration within the film industry. She urged everyone to work together towards common goals, avoiding self-serving individual interests that could compromise the quality and essence of filmmaking.