Overview of Ticketmaster’s New Virtual Venue Technology
Ticketmaster, a leading ticketing platform, has introduced an innovative technology called Virtual Venue to revolutionize the live event ticket-buying experience for users in Mexico. This new feature allows customers to visualize their seats, the stage, and the entire venue in 3D before purchasing tickets.
Who is Alejandro Ordaz and Why is He Relevant?
Alejandro Ordaz, the Marketing Director of Ticketmaster Mexico, announced this groundbreaking technology. His role is crucial as he leads the marketing efforts for Ticketmaster in Mexico, ensuring that this new feature reaches and benefits both consumers and event organizers.
Key Features of Virtual Venue
- Immersive Experience: Virtual Venue provides an immersive and more accurate purchasing experience, allowing users to see their seats and the stage in 3D.
- 360° View: Users can enjoy a 360° view of the entire venue from their selected seat, ensuring they choose the best spot for the event.
- International Standards: This technology aims to standardize the live event experience according to international best practices, similar to those seen on Broadway.
Implementation and Availability
Currently, Virtual Venue is available for the Teatro Telcel and specifically for purchasing tickets to the El Rey León musical. OCESA, the production company behind El Rey León, has praised this technology as it addresses the challenge of showcasing the venue’s excellent visibility to attendees.
Ticketmaster plans to extend Virtual Venue to other significant venues in Mexico and even sports arenas. The technology is accessible through any device with a user-friendly interface integrated into the purchasing process without hindering operations.
Impact on Event Attendees and Organizers
With Virtual Venue, event attendees can now accurately visualize their view of the stage and make informed seat selections. This technology ultimately enhances user satisfaction and confidence in their ticket purchases.
Event organizers, such as those at Teatro Telcel and OCESA, benefit from showcasing their venues’ superior visibility to potential attendees. This increased transparency can lead to higher ticket sales and a more positive audience experience.
Key Questions and Answers
- What is Virtual Venue? Virtual Venue is a new technology by Ticketmaster that allows users to view their selected seats, the stage, and the entire venue in 3D before purchasing tickets.
- Which venues currently support Virtual Venue? The technology is initially available for the Teatro Telcel, specifically for purchasing tickets to El Rey León musical.
- How does Virtual Venue benefit event attendees? Attendees can now accurately visualize their view of the stage and make informed seat selections, enhancing their overall experience.
- How do event organizers benefit from Virtual Venue? Organizers can showcase their venues’ superior visibility to potential attendees, potentially increasing ticket sales and enhancing the audience experience.
