Coinbase Launches Platform for Individual Investors to Purchase Digital Tokens Before Exchange Listing

Web Editor

November 10, 2025

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Overview of Coinbase’s New Initiative

Coinbase Global, a prominent cryptocurrency exchange and brokerage firm, has announced the launch of a new platform that will enable individual investors to purchase digital tokens before they are listed on the Coinbase exchange. This development has boosted investor interest and sent Coinbase’s stock soaring to $317.93 on Monday, marking a 2.84% increase from Friday’s closing.

Growing Interest in Digital Assets

The surge in interest from individual and institutional investors has fueled the trading of digital assets, prompting established sector players like Coinbase to expand their services to tap into the lucrative multi-billion dollar market.

Coinbase plans to host a token sale each month on its new platform, employing an algorithm to determine how tokens are allocated among investors.

Investors will have the opportunity to submit purchase requests during a one-week period.

“Token issuers entering the market today face challenges in placing their tokens into real user hands while building deep liquidity on the exchange. Coinbase is changing that,” stated Coinbase in a blog post.

This platform launch marks the first major opportunity since 2018 for U.S. users to participate in public token sales, according to Coinbase.

Historical Context and Future Plans

Initial coin offerings (ICOs) were a popular fundraising method during the 2017 cryptocurrency boom, allowing companies to sell new tokens. However, the trend slowed after regulators expressed concerns about investor protection and disclosure.

Coinbase intends to introduce additional features to the token sale platform in the coming months, including limit orders and larger allocations for issuer target user bases.

Monad, a blockchain startup, will be the first project to offer its token through Coinbase’s platform next week, as reported by the Wall Street Journal.

Key Questions and Answers

  • What is Coinbase’s new platform about? It’s a service allowing individual investors to buy digital tokens before they’re listed on the Coinbase exchange.
  • Why is this significant? It addresses the challenge token issuers face in placing their tokens with real users while building exchange liquidity.
  • How does the allocation process work? Coinbase uses an algorithm to determine how tokens are distributed among interested investors.
  • When can investors submit purchase requests? Investors have a week-long window to submit their token purchase requests.
  • What future features does Coinbase plan to add? Upcoming additions include limit orders and larger allocations for issuer target user bases.
  • Which project will be the first to offer its token on Coinbase’s platform? Monad, a blockchain startup, will initiate this process next week.