Netflix and Disney Suffer from Trump’s Announcement of Tariffs on Foreign Films

Web Editor

May 6, 2025

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Background and Relevance

On Monday’s Wall Street opening, shares of major film and media companies experienced significant drops following President Donald Trump’s announcement to impose a 100% tariff on all foreign-produced films entering the United States.

Key Players and Their Impact

Notable declines included:

  • Netflix: 4.2%
  • Disney: 3.1%
  • Roku: 4.06%
  • Fox: 3.94%
  • Paramount: 2.36%
  • Warner Bros. Discovery: 5.38%
  • Lionsgate: 8%

Although these companies initially saw larger drops, they managed to reduce losses by the end of trading. Netflix fell to 1.87%, Disney to 0.23%, Roku to 1.49%, Fox to 1.26%, Paramount to 1.01%, Warner Bros. Discovery to 0.94%, and Lionsgate to around 6%.

Trump’s Announcement and Rationale

On Sunday, Trump declared that he would enforce a 100% tariff on any foreign-produced films arriving in the U.S.

  • He authorized Commerce Secretary Howard Lutnick and the U.S. Trade Representative to initiate this tariff process “immediately” for any film produced outside the U.S.
  • Trump claimed that the U.S. film industry is “dying quickly” due to foreign countries offering incentives to lure filmmakers and studios away from the U.S.
  • He described this collaborative effort by other nations as a “national security threat” and “propaganda.”

Key Questions and Answers

  1. What is the main issue? President Trump’s announcement to impose a 100% tariff on foreign-produced films entering the U.S.
  2. Which companies are affected? Major film and media companies, including Netflix, Disney, Roku, Fox, Paramount, Warner Bros. Discovery, and Lionsgate, saw their shares drop initially on Wall Street.
  3. Why is this significant? This tariff could potentially increase the cost of foreign films in the U.S., affecting both companies’ revenues and consumers’ access to diverse content.
  4. What is Trump’s rationale? Trump believes the U.S. film industry is in decline due to foreign countries offering incentives, and he views this collaborative effort by other nations as a national security threat and propaganda.