Personal Wellness Advocate: Edilma Gómez
Edilma Gómez speaks about personal care as if she’s describing an inner journey. For her, the skin is a visible reflection of deeper processes: self-esteem, emotional health, and loving discipline. As the founder of Healthy Skin, her project initially focused on dermatological aspects but evolved into a space where wellness and female empowerment take center stage.
I concur with her perspective, seeing personal work as a tool for transformation in health, self-esteem, and self-awareness processes.
Edilma Gómez, CEO of Healthy Skin
Building with Vision
Gómez measures success beyond mere numbers. Her goal for the next decade is to have her proposal present in several Latin American cities, with a proprietary product line backed by science. However, her true ambition is cultural: to leave a legacy of a skin-related approach that combines education, discipline, and self-love.
In her consultations, she has witnessed emotional transformations: “The skin speaks of how we feel. I’ve seen women arrive drained and, with a personalized and consistent routine, return to smiling at their reflection. That’s incredibly powerful.”
Against the Pressure of Perfection
In an environment saturated with filters and touch-ups, she defends genuine beauty by promoting natural images and honest testimonials. She doesn’t promote miracles but emphasizes consistency, asserting that it surpasses any filter.
This vision is also a response to the social pressure many women face regarding their appearance. For Gómez, the deepest change occurs when one stops pursuing perfection and embraces self-acceptance—I fully support this.
Human-Centered Innovation
Among her short-term plans is incorporating facial scanning technology, personalized routines through digital platforms, smart booths, and online consultations supported by artificial intelligence and precision dermatology.
However, her proposal isn’t just technical; she wants people to experience holistic journeys. She’s designing workshops, pop-ups, and guided rituals that integrate facial care into conscious self-care moments. Product selection and partnerships are based on ethical, sustainable, and proven-effective criteria.
Trends and Conscious Change
For her, the future of wellness and personal care will revolve around three trends: Korean technology, simple yet effective routines, and an eco-dermatological focus. From her perspective, the key is not to overwhelm either the skin or the planet.
The biggest challenge in her journey hasn’t been technical but personal: “Breaking free from internal fears and external voices that said ‘not the time’ or ‘this isn’t for you’. Entrepreneurship from authenticity, without following templates, has been challenging but deeply liberating.”
Empowerment through Experience
Her advice for those who dream of entrepreneurship is direct:
“Dare even if you’re afraid. Fear never fully disappears, but it becomes small when you walk with purpose. Entrepreneurship isn’t just about having a business; it’s about bringing your vision to life, and that vision deserves to be shared.”
Beyond facial care, she wants her project to be an empowerment platform: a network of training, workshops, mentorships, and emotional wellness inspiring “from the inside out.” Her most loyal customers aren’t just consumers; they contribute ideas, feedback, and act as advocates for this philosophy.
In every visit, she aims to evoke three emotions: peace, confidence, and self-love. “I want them to feel seen, heard, and secure. I want them to take away more than a product; they should experience genuine wellness.”
Stories Confirming the Path
Among the moments that have marked her, she remembers a client who arrived with severe acne and significant emotional baggage: “She felt invisible. After a month of personalized guidance, her skin changed, but what was most beautiful was seeing her take selfies without makeup, proudly. That smile reminded me why I do this.”
If she had to define her proposal without mentioning “skin care,” she’d choose three words: awareness, empowerment, and science. She envisions this reflected in a campaign featuring real women of various ages and skin tones, natural lighting, no touch-ups, under the slogan “Care for your skin with love and science”.
Unconventional Allies
Gómez seeks collaborations with emotional therapists—because “skin also holds emotions”—, nutrition conscious chefs, visual artists portraying genuine beauty, and designers working from natural and sensory elements.
Her life and work philosophy can be summarized in one phrase: “Discipline with love and awareness.” She believes in the power of small, intentional acts for both skin and personal growth.
When asked to imagine her project as a woman, she describes it this way: “Radiant, confident, with soft elegance. She would walk firmly yet serenely, conveying freshness and wisdom. Simple yet sophisticated style. And she would tell the world: ‘Your skin doesn’t need perfection; it needs care. You are enough just as you are’.”
For more information, follow @healthyskin_mx on IG.
